Adidas Introduction Adidas A World Class
Adidas
Introduction
Adidas, a world class leading brand for sports equipment, accessories and apparels. The German multinational corporation design and manufactures sports equipment, clothes, shoes and many more. They are known to have the best technology and design for their running shoes and clothes which has help many athletes to perform better. It does not only manufacture sports but stuff related to fashion such as watches, perfume and sunglasses.
Adidas was founded in 1949 by Adolf Dassler in Bavaria, Germany. The Adidas group first started out by manufacturing shoes and their only rivalry was Puma which was owned by his brother. Both the company wanted to excel further and outrun each other. Their success story begins here.
Today Adidas Group has expanded its business to a large extend. They now have more company names and it has also gone into a public listed company. Adidas group has 50728 employees in over 160 countires and it manufactures over 650 million product units every year for sale. In 2013 Adidas has generated €14.5 billion.
Adidas has a significant logo which is the three parallel stripes of the same color. Adidas group values are very strong. They are performance, passion, integrity and diversity. Adidas tag line “Impossible in nothing” has created a great awareness for their branding.
PESTEL
Now we will look in the Adidas group PESTEL (political, economical, social, technological, environmental and legal) analyses. From these we are able to analyze the internal factor which affects the company.
Political
Political stability is an important factor for Adidas in almost all counties as they have outlets and their goods are being supply to many parts of the world. Political and regulation within the country must be stable in order for to continue its success in that country. Political unrest such as terrorism, government changes very fast which may lead to changes of polices of importing goods or taxation may get Adidas group into
Introduction
Adidas, a world class leading brand for sports equipment, accessories and apparels. The German multinational corporation design and manufactures sports equipment, clothes, shoes and many more. They are known to have the best technology and design for their running shoes and clothes which has help many athletes to perform better. It does not only manufacture sports but stuff related to fashion such as watches, perfume and sunglasses.
Adidas was founded in 1949 by Adolf Dassler in Bavaria, Germany. The Adidas group first started out by manufacturing shoes and their only rivalry was Puma which was owned by his brother. Both the company wanted to excel further and outrun each other. Their success story begins here.
Today Adidas Group has expanded its business to a large extend. They now have more company names and it has also gone into a public listed company. Adidas group has 50728 employees in over 160 countires and it manufactures over 650 million product units every year for sale. In 2013 Adidas has generated €14.5 billion.
Adidas has a significant logo which is the three parallel stripes of the same color. Adidas group values are very strong. They are performance, passion, integrity and diversity. Adidas tag line “Impossible in nothing” has created a great awareness for their branding.
PESTEL
Now we will look in the Adidas group PESTEL (political, economical, social, technological, environmental and legal) analyses. From these we are able to analyze the internal factor which affects the company.
Political
Political stability is an important factor for Adidas in almost all counties as they have outlets and their goods are being supply to many parts of the world. Political and regulation within the country must be stable in order for to continue its success in that country. Political unrest such as terrorism, government changes very fast which may lead to changes of polices of importing goods or taxation may get Adidas group into