Apple Case Study
Apple Case Study
1) General Environment Analysis (10 points)
1a. Identify what Apple's primary industry or (industries—Apple is present in multiple industries) is (0.5point).
Apple’s Primary Industries are: Personal Computers, Digital Music/Media, Computer Software, Handheld Gaming, Digital Reader, Portable Music/Media Player, and Telecommunication.
1b. Identify who Apple's direct competitors (in multiple industries) are (0.75 point).
Microsoft, Dell, Gateway, Alienware, Zune, Napster, Nokia, Samsung, Blackberry, Google, Android, Creative SanDisk, HP, Android, & IMB.
1c. Identify who Apple's indirect competitors (in multiple industries) are (0.75 point).
Cisco, Brocade, Sanrad, Sony, Nintendo, Netgear, Blockbuster, Netflix, and Cable Companies.
1d. Based on the Apple case, identify 10 general environmental trends/changes that could drastically influence Apple's Industry/industries. Make sure that you pick at least one trend from each segment outlined below. When providing your answers please use the following format: Each trend is .8 points, totaling to 10 points for Q1.
General Environment Analysis
Segments Trend/events/changes (list at least 1 trend/event for each category) How do these trends/events/changes impact the industry? Positive and/or negative Explain why
Demographics 1 2
Socio-cultural 1 Computer requirements are increasing across the globe Positive Higher demand for the computer industry. 2 Younger generations are introduced to technology at a younger age Positive Increase in product demand and creation of brand loyalty at earlier ages.
Political/legal 1 Increase of piracy laws in music and media Positive Increase of new customers buying music and media legally. 2 Increase of environmental regulations in disposing electronic Negative Higher cost in R&D to create consumer electronics environmentally friendly and increase in production cost.
Technological 1 Increase in technology advances have decreased the
1) General Environment Analysis (10 points)
1a. Identify what Apple's primary industry or (industries—Apple is present in multiple industries) is (0.5point).
Apple’s Primary Industries are: Personal Computers, Digital Music/Media, Computer Software, Handheld Gaming, Digital Reader, Portable Music/Media Player, and Telecommunication.
1b. Identify who Apple's direct competitors (in multiple industries) are (0.75 point).
Microsoft, Dell, Gateway, Alienware, Zune, Napster, Nokia, Samsung, Blackberry, Google, Android, Creative SanDisk, HP, Android, & IMB.
1c. Identify who Apple's indirect competitors (in multiple industries) are (0.75 point).
Cisco, Brocade, Sanrad, Sony, Nintendo, Netgear, Blockbuster, Netflix, and Cable Companies.
1d. Based on the Apple case, identify 10 general environmental trends/changes that could drastically influence Apple's Industry/industries. Make sure that you pick at least one trend from each segment outlined below. When providing your answers please use the following format: Each trend is .8 points, totaling to 10 points for Q1.
General Environment Analysis
Segments Trend/events/changes (list at least 1 trend/event for each category) How do these trends/events/changes impact the industry? Positive and/or negative Explain why
Demographics 1 2
Socio-cultural 1 Computer requirements are increasing across the globe Positive Higher demand for the computer industry. 2 Younger generations are introduced to technology at a younger age Positive Increase in product demand and creation of brand loyalty at earlier ages.
Political/legal 1 Increase of piracy laws in music and media Positive Increase of new customers buying music and media legally. 2 Increase of environmental regulations in disposing electronic Negative Higher cost in R&D to create consumer electronics environmentally friendly and increase in production cost.
Technological 1 Increase in technology advances have decreased the