Preview

Automobile

Good Essays
Open Document
Open Document
8352 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Automobile
HISTORY OF CHEVROLET

Type - Division
Industry - Automotive
Founded - November 3, 1911 Founder(s) Louis Chevrolet William C. Durant
Headquarters - Detroit, Michigan, U.S.
Products Automobiles
Owner(s) General Motors Company
Website WWW.CHEVROLET.COM
Chevrolet also known as Chevy , is an American brand of vehicle produced by General Motors (GM). Chevrolet was founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, Durant incorporated the Chevrolet Motor Company on November 3, 1911. Louis Chevrolet was not an officer, but he experimented with large luxury cars while Chevrolet Motor Company 's Little brand sold lower-priced cars against Ford. The first "production" Chevrolet was the Classic Six of 1912, but the first Chevys, as we know them, were the 1914 Royal Mail roadster and Baby Grand touring car Louis Chevrolet left his namesake company to return to racing.
The 1916 Chevrolet Four-Ninety was Durant 's direct shot at the Ford Model T. By now, Chevy was thriving with factories in places like Flint and New York City. Its success gave Durant the footing to buy up GM stock, with help from the DuPont family and a New York bank president, Louis J. Kaufman. Durant staged a coup d’état, and on September 16, 1915, GM 's seventh anniversary, took control of GM again.
On December 23, 1915, Chevrolet stockholders increased capitalization from 20 million to million, Gustin writes, and used the $60 million to buy up GM stock. Chevrolet bought GM. It wasn 't the other way around.
Panics, recessions, and depressions swung wilder and were frequent then. By late 1920, amid another severe downturn, GM ousted Durant for the last time. Here 's what happened next:
1922: William S. Knudsen leaves Ford as head of manufacturing to become Chevrolet 's production chief and later, vice president of operations. In '24, he vows to match Ford "one



Bibliography: http://www.answers.com/topic/louis-chevrolet http://www.thehistoricalarchive.com/happenings/21/louis-chevrolet-a-brief-biography-of-this-chevy-founder/ http://web.bryant.edu/~ehu/h364proj/fall_97/lushing/Chevrolet.html http://www.manta.com/c/mtkzpfl/connections/recommendations http://www.courtesychev.com/service-recommendations.htm http://www.manta.com/c/mmfvmtp/connections/recommendations

You May Also Find These Documents Helpful

  • Powerful Essays

    BUS 401 Week 5 FInal Paper

    • 1428 Words
    • 6 Pages

    In 1911, the first production unit outside the USA was established in the UK by Henry Ford by converting a tram works at Trafford Park south of Manchester The Car Maker is known for their famous “Model T” and the unique innovation of interchangeable parts in moving assembly lines that makes it possible to assemble cars at low cost and high reliability. Ford Motor established an impressive financial track record almost throughout the 20thCentury (barring the record loss of $7 billion in 1992) till the Millennium started. Ford Motor Company incurred a financial loss of about 5.45 billion dollars in 2001 and never really recovered confidently after this slump. It is said that the Ford 2000 initiative of Lord AlexTrotman was the primary reason for a financial downturn of Ford Motor Company.…

    • 1428 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The Ford Motor Company was founded on June 16, 1903 by Henry Ford, a chief engineer at the Edison Illuminating Company with years of experience working on steam engines. Having sufficient knowledge on how the automotive industry works, Ford establishes a company with the appropriate leadership and a strong foundation. After many different trails and configurations Ford introduced the Model T in October of 1908, and for several years the company posted hundred percent gains. Ford created the moving assembly line technique of mass production and simultaneously paying his workers steady wages as a method of keeping the best workers loyal to his company. In 1918 more that half of the cars were the Ford Model T in the United States. Henry Ford is considered one of America’s leading businessmen by building the economy during the nation’s early…

    • 845 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Swot Analysis Of Cadillac

    • 769 Words
    • 4 Pages

    Cadillac started building automobiles in 1902. In 1909 they became a branch of the General Motors Corporation. In this article we'll discuss the classic Fleetwood. This is one of the company’s most memorable and long running luxury models.…

    • 769 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Hrm 531 Week 1

    • 861 Words
    • 4 Pages

    Ford Motor Company started as the Detroit Automobile Company and after it failed Henry Ford moved on to reorganize it in 1901. He renamed the company to the Henry Ford Company. Ford then went on to produce only a few cars a day in the company’s factory in Detroit, Michigan. Henry Ford introduced the assembly line manufacturing process between 1908 and 1915 which was innovative for that time period where production rates was faster and rendering costs lower. The T model produced by the Ford Motor Company was in production from 1908 to October 1927. This model was considered to be the first automobile that was an affordable means of transportation for middle class Americans during that time period. Henry Ford quote about the T model “…it will be so low in price that no man making a good salary will be unable to own one — and enjoy with his family the blessing of hours of pleasure in God 's great open spaces” (Henry Ford 1922 Chapter IV). Ford Motor Company did survive the Great Depression but it did suffer from it like most companies and businesses during that time period. The Ford Thunderbird was introduced to compete with Chevrolet’s Corvette, it was a sleek, two door V8 engine car. On February 24, 1956 Ford Motor Company went public with 350,000 new stockholders. Ford Motor Company has been the largest family-controlled company in the world and for over 100 years the Ford Motor Company has been in continuous family control. Ford’s core and associated automobile brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Volvo, and Mercury. Ford Motor Company will face legal issues in the wake of the economic downturn to the present day. Unions will not be willing to stand by while ford closes down plants to become profitable again and this is an issue for both parties. As of fall 2011 the UAW (united auto workers) has threatened Ford Motor Company with…

    • 861 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Ford vs Chevy

    • 1307 Words
    • 5 Pages

    Ford and Chevrolet (Chevy) are in the automotive industry and have been in completion for many years start back in 1908, both companies started in the state of Michigan and have been battling it out for profits, market share and hometown bragging rights. Ford was founded in the suburb of Dearborn, Michigan and Chevy was founded in Flint, Michigan.…

    • 1307 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Forty-five years later in 1850, Bernhard Stroh opened Stroh Brewery Company, though the years Bernard acquired several brands including Old Milwaukee, and Colt 45. Almost fifty years later Ford established the Detroit Automobile Company, and a single year later Ransom Olds opened Detroit’s first automobile manufacturing plant. In 1903 Ford started the Ford Motor Company, soon after Henry Ford would move the Ford operations to the suburbs of Dearborn, Michigan. On September 16, 1908 William Durant and Charles Mott founded General Motors in Flint, Michigan. Today, GM is now the only major U.S. automaker that is still headquartered in downtown Detroit. Following GM, Walter Chrysler started the Chrysler Corporation, in Detroit. Like Ford, Chrysler would also move their…

    • 1864 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    A nation of drivers were home bound to start in 1942 with the beginning of the United States involvement in WWII. Automobile production was halted that year as manufacturers geared up to make airplane, trucks and tanks and whatever else was needed for the war effort. It wasn't until the 1950s that the big three auto makers, GM, Ford and Chrysler began to reinvent the automobile. The 1949, 1950, 1951, 1953 and 1954 Chevrolets received only modest facelifts and were called dull but dependable. However, in 1955, 1956 and 1957 appearance and engineering was changed radically by Chevrolet. Who was responsible for the new Chevy's? Chuck Jordon, Harley Earl and especially Edward Nicholas Cole, Chevrolet's Chief Engineer.…

    • 406 Words
    • 2 Pages
    Good Essays
  • Good Essays

    3. If there are oncoming cars to the left of you and a child on a bike to the right, what is the correct action to take?…

    • 328 Words
    • 2 Pages
    Good Essays
  • Good Essays

    After investing in Buick in 1903, William C. Durant quickly put together the companies that became General Motors. It was first incorporated on September 16, 1908 with its headquarters being located in Detroit, Michigan. A few years after becoming incorporated, General Motors acquired big names including Cadillac, Oldsmobile, and Oakland, which is now known as Pontiac. After a financial crisis in 1910, Durant had to step down as president of General Motors, but that didn’t keep him from the auto-industry for long. “Durant quickly joined forces with race-car driver Louis Chevrolet to create a new brand to challenge the Ford Model T. Louis Chevrolet’s successes as a race-car driver and determination at the wheel of early racing machines gained…

    • 523 Words
    • 3 Pages
    Good Essays
  • Good Essays

    He designed a small luxurious touring car. The new company, started in a Flint garage as a cooperative venture between a Belgian-born race-car driver named Louis Chevrolet and William Durant, entrepreneur and the founder of General Motors. The first Chevrolet was priced at $2,500. He instinctively knew that a high-style yet affordable car could challenge the domination of the utilitarian Ford Model T. Chevrolet joined into GM in 1917 as the car maker’s low priced brand and close to 10 years the Chevy became the number one selling car in the United States.…

    • 506 Words
    • 3 Pages
    Good Essays
  • Best Essays

    GM and its strategic partners manufacture cars and trucks in 34 countries, in various brands and configurations: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. United States is GM 's biggest market, followed by China, Brazil, the United Kingdom, Canada, Russia, Germany and India.…

    • 2071 Words
    • 9 Pages
    Best Essays
  • Best Essays

    Motors Corporation, also known as GM, is the world 's largest automaker and has been since 1931. Founded in 1908, GM today employs about 326,999 people around the world. GM manufactures its cars and trucks in 2 countries. In 2005, 17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Hummer, Pontiac, Saab, Saturn and Vauxhall. GM operates a finance company, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance.…

    • 3609 Words
    • 15 Pages
    Best Essays
  • Better Essays

    In today’s market business really look at what the others in their competitive market are doing to compare how they are doing as a business or corporation. They do this by evaluating the industry averages and the financial ratios. When corporations and financial advisors look at the industry average and the ratios it helps them identify the industry strengths, weaknesses and the overall health of the financial standings of the organization. The automotive and transportation industry with a focus on General Motors (SIC:37110000) is what our group as chosen to examine for our comparison. General Motors was started in 1908 by William Durant by the combination of over 17 independent companies in to one general company, thus eliminating his competitors of the industry. This increased the overall average of the industry and increased the company’s financial health. That was then, now General Motors in number 3 in the market as it shows in Bloomberg Business week graph.…

    • 782 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Henry Ford History

    • 830 Words
    • 4 Pages

    Ford in 1899 a wealthy business man by the name of William Murphy generously helped by giving Mr. Ford the assets to build a more proper-looking motor car. In the same year of this donation by William Murphy, Mr. Ford founded the Detroit Automobile Company and held the record for the world’s fastest automobile, which he accomplished in 1901 at Grosse Pointe, Michigan. He had not only grasped the public’s attention but also had them eating out of the palm of his hand, just five years ago he had failed miserably with his passed invention but now he had overcome adversity. With all of the publicity Ford was receiving he was able to fiancé a laboratory where he refined his auto idea. Only 2 years later Ford launched his own car company, The Ford motorcar company, this gave him the key to unlocking the door behind an affordable automobile. It was only shortly after where he unveiled the creation of the model T, a car that was affordable to the middle class. Model T’s were not only affordable but were constantly available due to the introduction of the assembly line. Doing this Ford not only changed the lives of the average American but gave them a dream that was only available to the rich, he did this through inexpensive ideas and “because of his introduction of the innovative moving assembly line into the process of industrial…

    • 830 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Cars

    • 388 Words
    • 2 Pages

    To understand the term 'the social construction of childhood' we must look at how society sees children through the different era's, and how race, culture and class can produce different outcomes to how children are portrayed and developed in society. Social construction refers to 'a social mechanism, phenomenon, or category created and developed by society; a perception of an individual, group, or idea that is 'constructed' through cultural or social practice'1. In reference to childhood this means that childhood is not a natural process, it is a result of society determining when a child is a child and becomes an adult.…

    • 388 Words
    • 2 Pages
    Satisfactory Essays

Related Topics