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Blockbuster Research Paper

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Blockbuster Research Paper
Blockbuster Inc.

Founded in 1982 and headquartered in Dallas Texas, Blockbuster Inc. is one of the top rental/retail providers of movies, video game and media entertainment in the world. Its competitors include Amazon Video on Demand, Netflix and Hastings Entertainment Inc. The company also competes with a variety of cable providers’ video-on-demand services.

Blockbuster Inc. operates and franchises trademarked storefronts and vending kiosks. At last count, the company had over 8,000 stores located in the United States, its territories and in seventeen foreign countries. It is recognized in the US under the “Blockbuster” brand name, but also operates under the brand “Game Rush” in locations such as Canada, Italy, Mexico and Denmark. The
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