Brand Management Article
Subject: Brand management Article
Growing importance of social media for the suits:
KARACHI:
The growing importance of social networking websites particularly Face book and their penetration in the country cannot be ignored by corporate managers who for the most part don’t yet have a dedicated social media team. A host of local as well as multinational companies operating in Pakistan now see social media as an important marketing tool to promote their brands.
In Pakistan, Face book is the second most visited website after Google, said Aaiz Haider Khan, Marketing Specialist Dell Pakistan – one of the top five brands on Face book in Pakistan, according to social bakers.
“Our presence on Face book gives us the ability to reach and inform users about our products, generate leads and provides quick support,” Khan said – Dell Pakistan has about 200,000 face book fans, according to social bakers that compiles and updates social media statistics.
Talking about their presence on social media, Khan said, visiting social networks is becoming more popular than e-mail website and search engines. “People trust recommendations more than advertisement,” he said. Social networking sites like Face book and Twitter are where people love to ‘like’ and ‘recommend’, he added. “Reach, relevance and effectiveness of the medium are other reasons for our presence on FB,” he added.
According to social bakers, the number of Face book users in Pakistan has crossed six million. The website says 51% of total users are from the 18 to 24 age bracket – one of the main reasons for telecom companies’ strong presence on Face book for they target the youth.
Telecom firms Ufone, Telenor’s Djuice and Zong, according to statistics, are the top three brands on Facebook in Pakistan with 405,928, 233,640 and 221,199 fans, respectively.
“Social media is fast changing the landscape and dynamics of media in Pakistan by providing interactive, two-way experience and that too at a fraction of the cost of
Growing importance of social media for the suits:
KARACHI:
The growing importance of social networking websites particularly Face book and their penetration in the country cannot be ignored by corporate managers who for the most part don’t yet have a dedicated social media team. A host of local as well as multinational companies operating in Pakistan now see social media as an important marketing tool to promote their brands.
In Pakistan, Face book is the second most visited website after Google, said Aaiz Haider Khan, Marketing Specialist Dell Pakistan – one of the top five brands on Face book in Pakistan, according to social bakers.
“Our presence on Face book gives us the ability to reach and inform users about our products, generate leads and provides quick support,” Khan said – Dell Pakistan has about 200,000 face book fans, according to social bakers that compiles and updates social media statistics.
Talking about their presence on social media, Khan said, visiting social networks is becoming more popular than e-mail website and search engines. “People trust recommendations more than advertisement,” he said. Social networking sites like Face book and Twitter are where people love to ‘like’ and ‘recommend’, he added. “Reach, relevance and effectiveness of the medium are other reasons for our presence on FB,” he added.
According to social bakers, the number of Face book users in Pakistan has crossed six million. The website says 51% of total users are from the 18 to 24 age bracket – one of the main reasons for telecom companies’ strong presence on Face book for they target the youth.
Telecom firms Ufone, Telenor’s Djuice and Zong, according to statistics, are the top three brands on Facebook in Pakistan with 405,928, 233,640 and 221,199 fans, respectively.
“Social media is fast changing the landscape and dynamics of media in Pakistan by providing interactive, two-way experience and that too at a fraction of the cost of