Business Plan Template
Business Plan
January 1, 2009
Table of Contents
1.Introduction 4
2.Executive Summary 4
3.Mission, Strategies, etc. (Company, Strategy and Management Team) 5 3.1.Vision 5 3.2.Mission 5 3.3.Objectives/Goals 5 3.4.Keys to Success 6 3.5.Strengths, Weaknesses, Opportunities and Threats (SWOTs) 6 3.6.Strategies 7
4.Products and Services 8
5.Revenue Sources 9 5.1.Paid Per Click Advertising – Google AdSense 9 5.2.Affiliate Program – Amazon.com 10 5.3.Affiliate Program – 10
6.Future Growth Opportunities 10 6.1.Live Online Teachers 10 6.2.Classroom Lessons 10 6.3.Video Lessons 11 6.4.Books – Short Stories 11 6.5.Printed Lesson Materials 11
7.Marketing Plan 11 7.1.Market Analysis 11 7.2.Competition 12 7.3.Customer Profile 12 7.4.Market Size, Sales & Share Projections 13 7.5.Strategies for reaching or exceeding your targeted sales levels 13 7.6.Sales Strategy 14 7.7. 14 7.8. 14 7.9. 14 7.10.Advertising and Public Relations 14
8.Operations Plan 14 8.1.Location 15 8.2.Production 15
9.Management & Administration (Organization Plan) 15 9.1.Company Ownership 16 9.2.Managerial Style 16 9.3.Management 16 9.4.Administration 17
10.Financial Plan 18 10.1.Projected Cash Flow 18 10.2.Start-up and Operating Budgets 18 10.3.Operating Budget 19 10.4.Accounting and Inventory Control System 19 10.5.Cash Flow Projections 19 10.6.Funding Requirements 21
Introduction
Introduce your business here and provide a high level overview. Don’t get into too much detail, rather think of this section as an elevator pitch. Answer questions such as business name, purpose, target market, revenue source(s), structure (corporation type, LLC, etc.), physical location and ownership. This section should be a few paragraphs (about half a page).
The purpose of is to establish content based websites for the
January 1, 2009
Table of Contents
1.Introduction 4
2.Executive Summary 4
3.Mission, Strategies, etc. (Company, Strategy and Management Team) 5 3.1.Vision 5 3.2.Mission 5 3.3.Objectives/Goals 5 3.4.Keys to Success 6 3.5.Strengths, Weaknesses, Opportunities and Threats (SWOTs) 6 3.6.Strategies 7
4.Products and Services 8
5.Revenue Sources 9 5.1.Paid Per Click Advertising – Google AdSense 9 5.2.Affiliate Program – Amazon.com 10 5.3.Affiliate Program – 10
6.Future Growth Opportunities 10 6.1.Live Online Teachers 10 6.2.Classroom Lessons 10 6.3.Video Lessons 11 6.4.Books – Short Stories 11 6.5.Printed Lesson Materials 11
7.Marketing Plan 11 7.1.Market Analysis 11 7.2.Competition 12 7.3.Customer Profile 12 7.4.Market Size, Sales & Share Projections 13 7.5.Strategies for reaching or exceeding your targeted sales levels 13 7.6.Sales Strategy 14 7.7. 14 7.8. 14 7.9. 14 7.10.Advertising and Public Relations 14
8.Operations Plan 14 8.1.Location 15 8.2.Production 15
9.Management & Administration (Organization Plan) 15 9.1.Company Ownership 16 9.2.Managerial Style 16 9.3.Management 16 9.4.Administration 17
10.Financial Plan 18 10.1.Projected Cash Flow 18 10.2.Start-up and Operating Budgets 18 10.3.Operating Budget 19 10.4.Accounting and Inventory Control System 19 10.5.Cash Flow Projections 19 10.6.Funding Requirements 21
Introduction
Introduce your business here and provide a high level overview. Don’t get into too much detail, rather think of this section as an elevator pitch. Answer questions such as business name, purpose, target market, revenue source(s), structure (corporation type, LLC, etc.), physical location and ownership. This section should be a few paragraphs (about half a page).
The purpose of is to establish content based websites for the