Business Research Tulsa’s Central Business District
BRM CASE ANALYSIS
TULSA’S CENTRAL BUSINESS DISTRICT
CASE SUMMARY
The Metropolitan Tulsa Chamber of Commerce had noticed required timely information about Tulsa’s Central Business District for investment decisions
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One of the research projects was a survey of chief executives of business firms to gather information about the number of employees working their, their salary distributions and proposed future investments
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For this purpose, a mail survey was carried out, which also included a questionnaire
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A stratified sampling technique was followed, keeping in mind the greater impact of larger firms
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Of the 372 questionnaires sent out, 219 were filled out and returned, constituting a 61% response rate
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Advance notification, follow up letters and telephone calls were also used to increase response rate
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Metropolitan Tulsa Chamber of Commerce, in order to make informed investment decisions, commercial efforts and continued revitalization of the downtown area requires information about Central Business District.
MANAGEMENT DECISION PROBLEM
Perception of executives about Downtown Tulsa & Information concerning the number of employees working in downtown Tulsa, their salary distributions & proposed future investment.
MANAGEMENT RESEARCH PROBLEM
SUB-PROBLEMS /RESEARCH QUESTIONS
Sub-Problem 1: To determine the opinion of company executives on a variety of dimensions concerning the Downtown Area. Research Question 1:
Are parameters such as the number of employees working in downtown Tulsa, their salary disbursements and proposed future investment by companies in Tulsa sufficient for future growth in the area?
SUB-PROBLEMS /RESEARCH QUESTIONS
Sub-Problem 2: To make a competitive analysis with other business districts.
Research Question 2:
Where does downtown Tulsa stand in comparison to other business districts on growth for various parameters such as the number of firms, employees employed, their salary
TULSA’S CENTRAL BUSINESS DISTRICT
CASE SUMMARY
The Metropolitan Tulsa Chamber of Commerce had noticed required timely information about Tulsa’s Central Business District for investment decisions
•
One of the research projects was a survey of chief executives of business firms to gather information about the number of employees working their, their salary distributions and proposed future investments
•
For this purpose, a mail survey was carried out, which also included a questionnaire
•
A stratified sampling technique was followed, keeping in mind the greater impact of larger firms
•
Of the 372 questionnaires sent out, 219 were filled out and returned, constituting a 61% response rate
•
Advance notification, follow up letters and telephone calls were also used to increase response rate
•
Metropolitan Tulsa Chamber of Commerce, in order to make informed investment decisions, commercial efforts and continued revitalization of the downtown area requires information about Central Business District.
MANAGEMENT DECISION PROBLEM
Perception of executives about Downtown Tulsa & Information concerning the number of employees working in downtown Tulsa, their salary distributions & proposed future investment.
MANAGEMENT RESEARCH PROBLEM
SUB-PROBLEMS /RESEARCH QUESTIONS
Sub-Problem 1: To determine the opinion of company executives on a variety of dimensions concerning the Downtown Area. Research Question 1:
Are parameters such as the number of employees working in downtown Tulsa, their salary disbursements and proposed future investment by companies in Tulsa sufficient for future growth in the area?
SUB-PROBLEMS /RESEARCH QUESTIONS
Sub-Problem 2: To make a competitive analysis with other business districts.
Research Question 2:
Where does downtown Tulsa stand in comparison to other business districts on growth for various parameters such as the number of firms, employees employed, their salary