Capstone Project – Critical Risks Assessment and Milestones Schedule
Capstone Project – Critical Risks Assessment and Milestones Schedule
Gloria J. Hines
Grand Canyon University: BUS 485 Strategic Management
November 13, 2011
Capstone Project – Critical Risks Assessment and Milestones Schedule
OUTLINE
I. Introduction
II. SWOT Analysis
III. Contingency Plans
IV. Preferred Timing and Objectives of Johnson’s
V. Conclusion
VI. References
Capstone Project – Critical Risks Assessment and Milestones Schedule Johnson’s Shoe Emporium & Repair Shop (“Johnson’s”) is a high-end retail shoe store for men. The store will sell dressy and casual shoes, ankle boots and other accessories for men. The purpose of Johnson’s is to sell non-athletic shoes of the highest quality so that every customer will be able to find a pair of shoes they actually love to be seen in and love to wear. The shoes will be stylish, of the utmost comfort and most of all, affordable. Johnson’s will also be able to fill special requests for shoes and will offer the choice of having shoes custom made. Another feature for customers will be the provision of shoe repair and maintenance of shoes for their customers so that a pair of shoes will last for years and still look good.
This section of the Capstone Project will present and discuss the Critical Risks Assessment and Milestones Schedule of Johnson’s. A SWOT Analysis will be given; a Contingency Plan will be defined; and Preferred Timing and Objectives will be discussed in order to determine the success of the company.
SWOT Analysis
A SWOT Analysis is a framework for the examination of the internal strengths, weaknesses, external opportunities and threats that may affect an organization.
A typical analysis seeks to answer two general questions: Where is the organization now, and in what direction is the organization headed? Factors studied in order to answer these questions are the social and political developments impacting on marketing strategy, competitors, technological
Gloria J. Hines
Grand Canyon University: BUS 485 Strategic Management
November 13, 2011
Capstone Project – Critical Risks Assessment and Milestones Schedule
OUTLINE
I. Introduction
II. SWOT Analysis
III. Contingency Plans
IV. Preferred Timing and Objectives of Johnson’s
V. Conclusion
VI. References
Capstone Project – Critical Risks Assessment and Milestones Schedule Johnson’s Shoe Emporium & Repair Shop (“Johnson’s”) is a high-end retail shoe store for men. The store will sell dressy and casual shoes, ankle boots and other accessories for men. The purpose of Johnson’s is to sell non-athletic shoes of the highest quality so that every customer will be able to find a pair of shoes they actually love to be seen in and love to wear. The shoes will be stylish, of the utmost comfort and most of all, affordable. Johnson’s will also be able to fill special requests for shoes and will offer the choice of having shoes custom made. Another feature for customers will be the provision of shoe repair and maintenance of shoes for their customers so that a pair of shoes will last for years and still look good.
This section of the Capstone Project will present and discuss the Critical Risks Assessment and Milestones Schedule of Johnson’s. A SWOT Analysis will be given; a Contingency Plan will be defined; and Preferred Timing and Objectives will be discussed in order to determine the success of the company.
SWOT Analysis
A SWOT Analysis is a framework for the examination of the internal strengths, weaknesses, external opportunities and threats that may affect an organization.
A typical analysis seeks to answer two general questions: Where is the organization now, and in what direction is the organization headed? Factors studied in order to answer these questions are the social and political developments impacting on marketing strategy, competitors, technological
References: SWOT Analysis. Retrieved on November 9, 2011, from http://www.netmba.com/ strategy/swot