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Chipolte Mexican Grill

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Chipolte Mexican Grill
Chipotle Mexican Grill

Presented to
Dr. Robert McNeal
Department of Business Administration
College of Business Administration
Alabama State University

In Partial Fulfillment of the Requirements for the Course
MGT 462.01 Business Policies
5:30 M W (Spring 2009)

Submitted by:
Helena Bryant
Gianni Gilbert
Chad Jenkins
Juanterra Looney
Adana Wilson

Due: April 1, 2009
Transmittal Letter
April 1, 2009
To: Dr. Bob McNeal
From: Helena Bryant Gianni Gilbert Chad Jenkins Juanterra Looney Adana Wilson
Subject: The Chipotle Mexican Grill Analysis

We, the students of the Management 462.01- Business Policies, are submitting our company analysis performed on Chipotle Mexican Grill. The company analysis contains information on Chipotle’s current and corporate information, stakeholder analysis, external analysis, internal analysis, and SWOT analysis. In addition, the company’s level of strategies, portfolio analysis, strategy implementation, and strategy recommendation will also be discussed. Group 5 has evaluated and contrasted Chipotle Mexican Grill with the industry and their top two competitors, Panera Bread and P. F. Chang’s China Bistro. We have conducted research for the final results of the company analysis.

Enclosed: Chipotle Mexican Grill Analysis
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Table of Contents
Executive Summary……...……………………………………………………………………1
Introduction………………………………………………………………………….……....…1
Purpose……………………………………………………………………………….….1 History of Chipotle Mexican Grill…………………………………………………....…2 Current Summary…………………………………………………………………….....3
Stakeholders and the Corporate Mission…………………………………………………4 Stakeholder Impact Analysis…………………………………………………….….…4 Mission Statement…………………………………………………………………....…5 Values and Goals…………………………………………………………………….…6 Corporate Governance…………………………………………………………………6 Ethical Climate……………………………………………………………………..……8 Corporate


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Fair disclosure Wire. Retrieved February 26, 2009, from Wallstreet Journal database. Anonymous. (2008). Analyst Actions: Chipotle, Cirrus Logic, Omniture. Word on the Street. Retrieved March 19, 2009, from http://www.businessweek.com/investor/content/jul2008/pi20080724_890328.htm. Anonymous. (2009). S&P Picks and Pans: GE, Google, Harley- Davidson, AMD, Microsemi, Chipotle. S&P Stock Picks and Pans. Retrieved March 19, 2009, from http://www.businessweek.com/investor/content/jan2009/pi20090123_495529.htm. Anonmous. (2009). Restaurant review: Qdoba’s casual Mexican style a Popular Trend [The News-Sentinel, Fort Wayne, Ind.]. Consumer Discretionary Sector Hotels, Restaurants, & Leisure Industry. Retrieved March 19, 2009, from www.businessweek.com. Anonymous. (2009). Sector Snap: Analyst cuts restaurant ratings. Consumer Discretionary Sector Hotels, Restaurants, & Leisure Industry. Retrieved March 19, 2009, from www.businessweek.com. Anonymous. (2009). Chipotle Mexican Grill, Inc. to Present at the 30th Annual Institutional Investors Conference. Consumer Discretionary Sector Hotels, Restaurants, & Leisure Industry. Retrieved March 19, 2009, from www.businessweek.com. Anonymous. (2009). Chipotle Mexican Grill, Inc. to Present at the Morgan Stanley 2009 Retail Field Trip. Consumer Discretionary Sector Hotels, Restaurants, & Leisure Industry. Retrieved March 19, 2009, from businessweek.com. Anonymous. (2009). Campaign keeping the heat on Chipotle. The Hays Daily News. Retrieved March 19, 2009, from www.businessweek.com. Anonymous. (2008). Movers: Best Buy, Priceline.com, Chipotle, Bear Stearns, Kraft. Market Movers. Retrieved March 19, 2009, from http://www.businessweek.com/investor/content/feb2008/pi20080215_445499.htm Anonymous Barker, R. (2005). Chipotle’s Jalapeno of an IPO. The Barker Portfolio. Retrieved March 19, 2009, from http://www.businessweek.com/magazine/content/05_48/b3961032.htm. Bogardus, C. (1999). The right tools can help operators identify and track customers for the millennium. Nation’s Restaurant News vol. 33. Retrieved March 11, 2009, from Wallstreet Journal database. Bogoslaw, D. (2008). Growing Pains for Chipotle. Stocks in the News. Retrieved February 20, 2009, from http://www.businessweek.com/investor/content/feb2008/pi20080215_071053.htm Burritt, C Casey, M. (2003). Mapping Out Menus. Restaurants and Institutions vol.113. Retrieved March 11, 2009, from Wallstreet Journal database. Cebrzynski, G. (1998). Creating brand loyalty sometimes requires a new approach. Nation’s Restaurant News vol.32. Retrieved March 11, 2009, from Wallstreet database. Cebrzynski, G. (2008). Survey: Food quality seen as a significant factor in building customer loyalty. Nation’s Restaurant News vol 42. Retrieved March 11, 2009, from Wallstreet Journal database. Chipotle Mexican Grill (CMG). (2008). Retrieved January 17, 2009, from Morningstar database. Chipotle Mexican Grill (CMG). (2008). 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