Figure 1 demonstrates a common stereotype in the 1950’s, Del Monte Ketchup categorising women as dependent, weak and fragile. The advertisement shows a very surprised woman holding a bottle of ketchup with the words “You mean a woman can open it?” implying women are incapable of completing a simple task. The advert demonstrates that women in the 1950’s were inferior
Figure 1 demonstrates a common stereotype in the 1950’s, Del Monte Ketchup categorising women as dependent, weak and fragile. The advertisement shows a very surprised woman holding a bottle of ketchup with the words “You mean a woman can open it?” implying women are incapable of completing a simple task. The advert demonstrates that women in the 1950’s were inferior