Cosmopolitan Magazine
TABLE OF CONTENTS
Page Introduction Background Roles of Leadership Analysis Helen Gurley Brown with Leadership Theories Emotional Intelligence Factor to become Leader Ethical Leadership in Helen Gurley Brown Personal Achievement Corporate Achievement Legacy Conclusion References 2 3 4 5 6 7 8 8 9 9 10 11
Introduction
We can image that traditional women had to stay at home and old-fashioned in the past. The roles of society during 1940 to 1960, men were forced to fight in World War II, thousands of women had to stand for themselves. Some of them had not heard homecoming from their partner. They were alone, lack of confidence and unrealized nature of life. But everything has changed since she stepped up to Cosmopolitan magazine as an editor in Hearst Corporation Company. She expressed to audience was sexually centre message which influence single women about sexual revolution. As well as she showed the scene in the past that executive management is the man does not mean that women cannot work in this position. As a modern woman, Helen Gurley Brown is her name as a corporate leader which I admired her about her thought that influence a unique concept of the modern woman to express the follower and got accomplish. This assignment will analysis her leadership trait, theory and her style, the ways she led the organization and empower women by present the role of leadership, her personal and corporate achievement, her ethical decision making of leader and her legacy.
1
Background
Helen Marie Gurley Brown was born on February 18th, 1922 in a modest circumstances family in Green Forest, Arkansas. In sorrowfully elevator accident made her father died when she was only 10 and her mother became extremely depressed. Her family struggled with financial issue. In 1937, she moved to Los Angeles with family. Her sister was stuck with poliomyelitis which this disease made her handicapped from waist down.
In spite of her difficult situation life, Helen concentrated
Page Introduction Background Roles of Leadership Analysis Helen Gurley Brown with Leadership Theories Emotional Intelligence Factor to become Leader Ethical Leadership in Helen Gurley Brown Personal Achievement Corporate Achievement Legacy Conclusion References 2 3 4 5 6 7 8 8 9 9 10 11
Introduction
We can image that traditional women had to stay at home and old-fashioned in the past. The roles of society during 1940 to 1960, men were forced to fight in World War II, thousands of women had to stand for themselves. Some of them had not heard homecoming from their partner. They were alone, lack of confidence and unrealized nature of life. But everything has changed since she stepped up to Cosmopolitan magazine as an editor in Hearst Corporation Company. She expressed to audience was sexually centre message which influence single women about sexual revolution. As well as she showed the scene in the past that executive management is the man does not mean that women cannot work in this position. As a modern woman, Helen Gurley Brown is her name as a corporate leader which I admired her about her thought that influence a unique concept of the modern woman to express the follower and got accomplish. This assignment will analysis her leadership trait, theory and her style, the ways she led the organization and empower women by present the role of leadership, her personal and corporate achievement, her ethical decision making of leader and her legacy.
1
Background
Helen Marie Gurley Brown was born on February 18th, 1922 in a modest circumstances family in Green Forest, Arkansas. In sorrowfully elevator accident made her father died when she was only 10 and her mother became extremely depressed. Her family struggled with financial issue. In 1937, she moved to Los Angeles with family. Her sister was stuck with poliomyelitis which this disease made her handicapped from waist down.
In spite of her difficult situation life, Helen concentrated
References: Althouse (2012) Helen Gurley Brown-the magnificent Cosmopolitan editor, viewed 8 March, 2013 (http://althouse.blogspot.com.au/2012/08/helen-gurley-brown-magnificent.html) Carmody D. (1996) The Media Business; Helen Gurley Brown Leaving; Cosmopolitan Names Successor, viewed 9 March, 2013 (http://www.nytimes.com/1996/01/17/business/the-media-business-helen-gurley-brownleaving-cosmopolitan-names-successor.html) Benjamin J. (2013) How Cosmo Changed the World, viewed12 March, 2013 (http://www.cosmopolitan.com/about/about-us_how-cosmo-changed-the-world) Ellison J. (2012) 13 Classic Helen Gurley Brown Quotes, viewed 9 March, 2013 (http://www.thedailybeast.com/article/2012/08/13/13-classic-helen-gurley-brown-quotes.html) Driscoll M. (2012) Helen Gurley Brown shook up the gender roles; revolutionized Cosmopolitan, viewed 9 March 2013 (http://www.csmonitor.com/Books/chapter-and-verse/2012/0813/Helen-Gurley-Brownshook-up-the-gender-roles-revolutionized-Cosmopolitan) Good Housekeeping (2013) 125 Women who changed our world, viewed 10 March 2013 (http://www.goodhousekeeping.com/family/inspirational-people/women-who-changed-ourworld#slide-66) Grinberg E. (2012) Helen Gurley Brown‟s complicated feminist legacy, viewed 13 March 2013 (http://edition.cnn.com/2012/08/17/living/helen-gurley-brown-legacy) Falkof L. (2010) Helen Gurley Brown: the queen of Cosmopolitan Wizards of business, viewed 8 March, 2013 pp.30-45 10 Kornbluth J. (1982), New York Magazine, The Queen of the Mouse burgers: Helen Gurley Brown‟s new book tells how she got it all, viewed 9 March, 2013 pp.36 – 38 Sellers P. (2012) Helen Gurley Brown‟s Lessons how to manage, viewed 10 March 2013 (http://postcards.blogs.fortune.cnn.com/2012/08/14/helen-gurley-brown/) Stelter B. (2013) Helen Gurley Brown gives $30 Million for Media Innovation at Columbia and Stanford, viewed 8 March 2013 (http://mediadecoder.blogs.nytimes.com/2012/01/30/helen-gurley-brown-gives-30-million-fornew-media-studies-at-columbia-and-stanford/) The Parkinson Alliance (2013), Raising Awareness and Funds for Parkinson‟s Research, viewed 10 March 2013 (http://www.parkinsonalliance.org/about.php?ID=308) Wakeman J. (2012), 10 Fun, Fearless Facts about Helen Gurley Brown, viewed 14 March, 2013 (http://abcnews.go.com/Entertainment/10-fun-fearless-facts-helen-gurleybrown/story?id=17000755) Yates V. (2013) Helen Gurley Brown, viewed 12 March, 2013 (http://www.leader-values.com/leaders.php?lid=121) 11