Creative Thinking a Truly Renewable Energy Resource
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Innovative Thinking
October/November 2007
Creative Thinking a truly renewable energy resource
Tina Catling urges all managers to practice and encourage creative thinking for the benefit of their organisations.
think! by Tina Catling and Mark Davies
ISBN-10: 1841124370 ISBN-13: 978-1841124377 148 pages. Full colour. Hardcover. Published by Capstone Publishing Ltd. (part of John Wiley & Sons) Price: £16.95 (but FREE to any Manager reader who contacts Tina Catling to talk about creativity in their organization. See her biography panel for contact details). Everyone has an undiscovered pool of creative thought and this book is intended to open the floodgates of inspiration. Combining text, imagery, design and colour, think! looks and feels like no other business book. Each full colour page features stories of remarkable innovation, poetry, contributions from leading creatives (such as Alan Flood), original art, quotes and cartoons. The book can be used as a tool for team brainstorming or as a personal creative bible – a transportable resource that you can pick up and dip into at any point.
M AInnovative Thinking NAGER
• When was the last time you thought about how you think? • Do you think that you either are – or are not – a creative thinker? • The truth is, that if you’re a human being, you are! In the last seven years, creative thinking has shifted from being considered a fluffy, waste of time to being a critical management skill. And although there is still fear and prejudice around the subject, it has become clear that the businesses which do not learn to be more flexible and creative will fail.
We all know that business is cyclical. The pendulum is swinging – and now the world’s most systemised companies are working hard (and fast) on re-injecting the innovative thinking and creativity that their systems had previously squeezed out. Since he became CEO of General Electric in 2001 Jeff Immelt and his team have been embracing creative
Innovative Thinking
October/November 2007
Creative Thinking a truly renewable energy resource
Tina Catling urges all managers to practice and encourage creative thinking for the benefit of their organisations.
think! by Tina Catling and Mark Davies
ISBN-10: 1841124370 ISBN-13: 978-1841124377 148 pages. Full colour. Hardcover. Published by Capstone Publishing Ltd. (part of John Wiley & Sons) Price: £16.95 (but FREE to any Manager reader who contacts Tina Catling to talk about creativity in their organization. See her biography panel for contact details). Everyone has an undiscovered pool of creative thought and this book is intended to open the floodgates of inspiration. Combining text, imagery, design and colour, think! looks and feels like no other business book. Each full colour page features stories of remarkable innovation, poetry, contributions from leading creatives (such as Alan Flood), original art, quotes and cartoons. The book can be used as a tool for team brainstorming or as a personal creative bible – a transportable resource that you can pick up and dip into at any point.
M AInnovative Thinking NAGER
• When was the last time you thought about how you think? • Do you think that you either are – or are not – a creative thinker? • The truth is, that if you’re a human being, you are! In the last seven years, creative thinking has shifted from being considered a fluffy, waste of time to being a critical management skill. And although there is still fear and prejudice around the subject, it has become clear that the businesses which do not learn to be more flexible and creative will fail.
We all know that business is cyclical. The pendulum is swinging – and now the world’s most systemised companies are working hard (and fast) on re-injecting the innovative thinking and creativity that their systems had previously squeezed out. Since he became CEO of General Electric in 2001 Jeff Immelt and his team have been embracing creative