Domino's Pizza Balance Scorecard
Balanced scorecard of DOMINO’S PIZZA
TABLE OF CONTENTS: 1) Introduction 2) Customers perspective 3) Internal processes 4) Innovation and learning 5) Financial Perspective 6) Conclusion 7) References
1) Introduction The following report is going to analyse the Balanced Scorecard of Domino’s Pizza. The structure is divided in four parts beginning with the customer perspective, internal processes, innovation and learning as well as the financial perspective. The BSC is a framework that measures the drivers of future performance. Moreover it complements the financial measures with operational measures of a company. The four perspectives mentioned above are derived from the organisation’s vision, mission, strategy and objectives. Domino's Pizza is recognised as the world's leading pizza delivery company. The expertise and passion for delivering hot and fresh pizzas has earned the company numerous awards and the loyalty of millions of pizza lovers around the world.
2) Customer perspective Before understanding how customers see the company and how the company could satisfy its customers, the question of who are the target customers has to be settled down. According to Annual report 2009, the deliveries have been made to 3.4m households, of which 26.9% were new customers. It
TABLE OF CONTENTS: 1) Introduction 2) Customers perspective 3) Internal processes 4) Innovation and learning 5) Financial Perspective 6) Conclusion 7) References
1) Introduction The following report is going to analyse the Balanced Scorecard of Domino’s Pizza. The structure is divided in four parts beginning with the customer perspective, internal processes, innovation and learning as well as the financial perspective. The BSC is a framework that measures the drivers of future performance. Moreover it complements the financial measures with operational measures of a company. The four perspectives mentioned above are derived from the organisation’s vision, mission, strategy and objectives. Domino's Pizza is recognised as the world's leading pizza delivery company. The expertise and passion for delivering hot and fresh pizzas has earned the company numerous awards and the loyalty of millions of pizza lovers around the world.
2) Customer perspective Before understanding how customers see the company and how the company could satisfy its customers, the question of who are the target customers has to be settled down. According to Annual report 2009, the deliveries have been made to 3.4m households, of which 26.9% were new customers. It
References: http://www.dominos.uk.com/pdf/information_pack.pdf.com/ [Accessed 4 December 2010]. The Associated Press (2010) Domino’s pizza ads take daring approach. [Online]. Available at: http://www.nola.com/business/index.ssf/2010/01/post_20.html [Accessed 4 December 2010]. Riley, G. (2010). Dominos Pizza – Growth & Strategy – Innovation, service and smart operations.[Online] Available at: http://tutor2u.net/blog/index.php/business-studies/comments/dominos-pizza-growth-strategy-part-2-innovation-service-and-smart-operation/ [Accessed 4 December 2010]. Innovation at Dominos Pizza franchise. (2010). [Online]. Available at: http://www.whichfranchise.ie/franchiseNews.cfm?articleId=140 [Accessed 4 December 2010].