Evm451 Event Management
UNIVERSITI TEKNOLOGI MARA
SCHEME OF WORK
Code
:
EVM451
Course
:
Event Conceptualization And
Planning
Level
:
Bachelor
Credit unit
:
4
Contact hour
:
4
Semester
:
2
Course Status
:
Core
Pre-requisite
:
None
Course Outcomes
At the end of the course, the student will be able to:
0
CO1. Identify the event management process in strategizing event conceptualization and planning.
CO2. Develop an estimated event budget
CO3. Propose an event which is in accordance with stakeholder’s requirements and needs.
Course Description
This course is designed for prospective event professionals to develop detailed planning strategies for a successful event and integrate the various event management processes. The areas of event conceptualization and planning are discussed …show more content…
hour
Topics to be covered for each quiz can be found in the Scheme of Work.
II. Common Test (20%)
There will be one (1) common test. The format for the test is as follows: Section A : 5 - 6 short essay questions (40 marks) Section B : 2 situational/problem based questions (60 marks) Total Time : 2 hours
III. Project (50%)
This is a group exercise that seeks to reinforce what employers see as one of the most important characteristics for any graduate: to be able to work effectively in a team. The project also provides the opportunity for the group to show imagination & flair in a management setting. The group needs to plan for an event and present the proposal to the class at the end of the semester. Students should come up with a comprehensive budget and compilation of materials and documentation related to the planning process.
Proposal : 30%
Organizer’s Manual: 10%
Presentation: 10%
Recommended Text
Allen, J., O’Toole, W., McDonnell, I., and Harris, R. (2010). Festival and Special Event Management. Fifth Edition: Queensland, Australia: John Wiley & Sons.
SCHEME OF WORK
Code
:
EVM451
Course
:
Event Conceptualization And
Planning
Level
:
Bachelor
Credit unit
:
4
Contact hour
:
4
Semester
:
2
Course Status
:
Core
Pre-requisite
:
None
Course Outcomes
At the end of the course, the student will be able to:
0
CO1. Identify the event management process in strategizing event conceptualization and planning.
CO2. Develop an estimated event budget
CO3. Propose an event which is in accordance with stakeholder’s requirements and needs.
Course Description
This course is designed for prospective event professionals to develop detailed planning strategies for a successful event and integrate the various event management processes. The areas of event conceptualization and planning are discussed …show more content…
hour
Topics to be covered for each quiz can be found in the Scheme of Work.
II. Common Test (20%)
There will be one (1) common test. The format for the test is as follows: Section A : 5 - 6 short essay questions (40 marks) Section B : 2 situational/problem based questions (60 marks) Total Time : 2 hours
III. Project (50%)
This is a group exercise that seeks to reinforce what employers see as one of the most important characteristics for any graduate: to be able to work effectively in a team. The project also provides the opportunity for the group to show imagination & flair in a management setting. The group needs to plan for an event and present the proposal to the class at the end of the semester. Students should come up with a comprehensive budget and compilation of materials and documentation related to the planning process.
Proposal : 30%
Organizer’s Manual: 10%
Presentation: 10%
Recommended Text
Allen, J., O’Toole, W., McDonnell, I., and Harris, R. (2010). Festival and Special Event Management. Fifth Edition: Queensland, Australia: John Wiley & Sons.