Fitness Depot Executive Summary
Marketing Plan for the Fitness Depot
Mike Fine
11/7/2014
Executive Summary The Fitness Depot will be a health club that provides affordable gym memberships to average health-conscious consumers in the City of Lincoln, Nebraska. My goal is to be recognized for innovative thinking and willingness to help people of all fitness levels. Our low prices, online dashboard of progress and discrimination free zone philosophy will be part of the future success of this health club. Members of the Fitness Depot have the chance to relax, get in shape and have fun without being subjected to the hard-core, look at me attitude that exists at competitors’ gyms. It is my intent to take this business and marketing strategy to reach two …show more content…
Services will be available Monday through Friday from 5am to 11pm, Saturday and Sunday from 7am to 7pm. Members of Fitness Depot will enjoy numerous cardiovascular equipment and strength training machines that are disinfected on a regular basis. There will be three levels of membership, green card and yellow card. The green card membership offers full use of all cardio, strength training equipment and use of a health and fitness trainer. The yellow card membership includes unlimited use of massage chairs, unlimited guest privileges, unlimited tanning, free unlimited fitness and health training, half price protein drinks and half price on protein bars. Of course, for the summer session we will offer a standard red card, which will include the basic amenities of the …show more content…
Trademark discrimination free zone philosophy that attracts the average person, not the bodybuilder (larger demographic population)
Clean, stylish, hassle free facility
Flexible hours-Monday through Friday 5am to11pm, Saturday and Sunday 7am to 7pm
No long term commitment required
Variation in types of memberships (Green, Yellow, Red)
Yellow card membership offers additional benefits, such as unlimited tanning, the ability to bring a friend at no cost
Free personal training
Plenty of brand name cardio and strength equipment for use during peak busy periods
Payment is automatically deducted monthly from members bank account
Facility is simplistic, a place to work out without distraction
Facility provides locker rooms and clean showers
Members do not currently have the option of group exercise classes
Members do not have the option of using a pool or outdoor workout facilities such as tennis and basketball courts
Alienates the bodybuilder and other people that do not abide by the discrimination free zone policy
Do not provide on-site extras such as steam room, child care, juice bar
Price
Low monthly membership cost
Low annual membership cost compared to
Mike Fine
11/7/2014
Executive Summary The Fitness Depot will be a health club that provides affordable gym memberships to average health-conscious consumers in the City of Lincoln, Nebraska. My goal is to be recognized for innovative thinking and willingness to help people of all fitness levels. Our low prices, online dashboard of progress and discrimination free zone philosophy will be part of the future success of this health club. Members of the Fitness Depot have the chance to relax, get in shape and have fun without being subjected to the hard-core, look at me attitude that exists at competitors’ gyms. It is my intent to take this business and marketing strategy to reach two …show more content…
Services will be available Monday through Friday from 5am to 11pm, Saturday and Sunday from 7am to 7pm. Members of Fitness Depot will enjoy numerous cardiovascular equipment and strength training machines that are disinfected on a regular basis. There will be three levels of membership, green card and yellow card. The green card membership offers full use of all cardio, strength training equipment and use of a health and fitness trainer. The yellow card membership includes unlimited use of massage chairs, unlimited guest privileges, unlimited tanning, free unlimited fitness and health training, half price protein drinks and half price on protein bars. Of course, for the summer session we will offer a standard red card, which will include the basic amenities of the …show more content…
Trademark discrimination free zone philosophy that attracts the average person, not the bodybuilder (larger demographic population)
Clean, stylish, hassle free facility
Flexible hours-Monday through Friday 5am to11pm, Saturday and Sunday 7am to 7pm
No long term commitment required
Variation in types of memberships (Green, Yellow, Red)
Yellow card membership offers additional benefits, such as unlimited tanning, the ability to bring a friend at no cost
Free personal training
Plenty of brand name cardio and strength equipment for use during peak busy periods
Payment is automatically deducted monthly from members bank account
Facility is simplistic, a place to work out without distraction
Facility provides locker rooms and clean showers
Members do not currently have the option of group exercise classes
Members do not have the option of using a pool or outdoor workout facilities such as tennis and basketball courts
Alienates the bodybuilder and other people that do not abide by the discrimination free zone policy
Do not provide on-site extras such as steam room, child care, juice bar
Price
Low monthly membership cost
Low annual membership cost compared to