Ib Unit Plan

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UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)
FACULTY OF BUSINESS AND FINANCE

Unit Plan 1. Unit Code & Unit Title:

UBMB3013 INTERNATIONAL BUSINESS

2.

Course of Study:

Bachelor of Business Administration (Hons) Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Entrepreneurship

3.

Year of Study: Year One, Year Two & Year Three

4.

Year and Trimester: 201105

5. 6.

Credit Hour

3 credit hours

Lecturing hours and Tutoring hours 2 hours lecture once a week for the duration of 14 weeks 1.5 hours tutorial once a week for the duration of 14 weeks

7.

Lecturer: Ms Ho Chou Leng ([e-mail]) Ms Ng Yin Kuan ([e-mail])

Mr Oon Kam Hoe ([e-mail])
8. Tutors: Ms Ho Chou Leng ([e-mail]) Ms Ng Yin Kuan ([e-mail])

Mr Oon Kam Hoe ([e-mail]) Ms. Wong Ai Ying ([e-mail])
9. 10. Moderator Mr. Suresh a/l Nodeson Mode of Delivery:

Lecture and Tutorial

Unit Plan of UBMB/UKMB 3013 International Business

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Objective:

This unit offers the field of study that focuses on business activities that cross around national boundaries. It includes exports and imports as well as foreign direct investment (FDI), global business strategy and multinational enterprises (MNEs). The aim of this unit is to provide a panorama of the most important activities in international business and to offer a framework of working from the managerial perspective. On completion of this unit, a student shall be able to: • explain the rationale for "going international" • identify the external environmental factors influencing international business • describe the importance of selecting a suitable method of market entry • examine the major issues concerning multinational companies • analyze the current trends in international business. Main Text: 1. Hill, C. W. L. & Hernández-Requejo, W. (2011). Global business today (7th ed.). New York: McGraw Hill/Irwin Additional Readings: 2.

Citations: html Some general rules for APA reference pages: • Begin the reference list on a new page. The page begins with the word References (Reference if there is only one), centred in the top, middle of the page, using both upper and lower case. If the references take up more than one page, do not re-type the word References on sequential pages, simply continue your list. • Use one space after all punctuation. • The first line of the reference is flush left. Lines thereafter are indented as a group, a few spaces, to create a hanging indention. • Double space between citations. Single space in the citations. • Use italics for titles of books, newspapers, magazines, and journals. • References cited in text must appear in the reference list; conversely, each entry in the reference list must be cited in text. • Arrange entries in alphabetical order • Give in parentheses the year the work was published. For magazines and newspapers, give the year followed by the month and date, if any. If no date is available, write (n.d.) • Give volume numbers for magazines, journals, and newsletters. Include the issue number for journals if and only if each issue begins on page 1. Unit Plan of UBMB/UKMB 3013 International Business 16