Jcpenney Company Analysis

|JC Penney Case Analysis |
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|Strategic Management Graduate School of Management |
|Southern Nazarene University |
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|4/27/2009 |
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|Sharis Atkins |

Company Analysis

Case Profile

JC Penney is a mid range department store, founded in 1902 by James Cash Penny and William Henry McManus as “the Golden Rule”, becoming JC Penney in 1913. J.C. Penney is the second largest department store retailer (trailing Sears, Roebuck and Co.) and the largest catalog merchant in the United States, with licensing agreements for its products throughout the world. The company’s home base is located in Plano, TX .JC Penney operates 1,067 department stores in 49 the United States and Puerto Rico. J. C. Penney also operates catalog sales merchant offices nationwide in many small markets, comprising a portion of the largest general merchandise catalog business in the United States.

Vision Statement

To be one of Americas leading retailers, operating throughout the United States

Mission Statement

To provide customers with style and quality at smart prices; Targeting their brands and products to Middle America and most specifically, the “missing middle”

Situational Analysis

Industry Analysis

Threat of Rivalry among Competitors

The department store market has a