Initially the Yoga accessories were a big hit among customers. Eventually though Lululemon has its own quality control, it failed when it marketed its black luon pants because of its sheerness while stretched which was uncomfortable. However Taiwan’s Eclat Textile Co. Ltd stated that they were following Lululemon’s instruction. Competition could have been a reason why it resulted in poor quality as Under Armour and GAP were its threats and it needed to increase the quantity it manufactured and began outsourcing to multiple suppliers (The Motley Fool 2014).
Chritine Day , the CEO then clarified that the quality problem was not because of the production but inadequate testing, which resulted in further analysis that there lacked appropriate oversight in the factories which led to production of the sheer pants (Larcker et.al 2014).Lululemon was also a highlight on the Jimmy Kimmel show, as they aired a spoof of the sheer pants incident and turned the firm into a laughing stock (Shaw …show more content…
It is important that the spokesperson should keep in mind that he or she is not only addressing the interviewer but a whole lot of people who are watching it. Stating negative comments on media would bring about serious repercussions which will destroy the brand image and sometimes it is irreparable. The founder's comments of plus-sized customers and his controversial statement on fabric pilling of Lululemon’s pants, was due to rubbing through thighs ,negatively impacted the women population who were working at the firm and also the consumers. Lululemon’s founder Mr. Wilson should have concentrated on improving the Brand name while introducing their products rather than issuing controversial statements. Adobe's product director Ms. Stark throws light on this framework called RACI matrix a method applied to mitigate any serious damage through poor PR, one person from the firm will be Responsible and Accountable to answer, Consulted - opinions are sought from experts and lastly keeping the high authorities Informed about the decisions made (Boeri