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Market Research Assignment
MARKET RESEARCH ASSIGNMENT

Case1. A travel magazine reported on quality of in flight services based on the results of interviewing 20 passengers from each of the airlines.
|In flight service parameters | MEAN |df |F |p |
| |Air India |Jet |Kingfisher | |
|royalsok |25.00 |0.00 |0.5 |0.84 |
|beerok |3.00 |0.02 |0.23 |-0.34 |
| | | | |-3.63 |

Table 2. Wilks' Lambda
|Test of Function(s) |Wilks' Lambda |Chi-square |df |p |
|1 |0.24 |54.266 |8 |0.00 |

Table 3: Classification Results(a)
| | |country |Predicted Group Membership |Total |
| | | |Danish |British | |
| |% |Danish |5 |o |100.0 |
| | |British |0 |5 |100.0 |

a - 100% of original grouped cases correctly classified.

Solution: The regression analysis output shows in its p value that the classification of groups has been correctly done which is
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