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Marketing Analysis Amazon

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Marketing Analysis Amazon
Amazon.com the

Hidden Empire

Three digital engines to reshape and dominate retail

Amazon.com: a digital shop around the corner…

… and a digital colossus.

Did you know: all these companies belong to Amazon…

Did you know: Amazon is also…

AmazonBasics Amazon-branded electronic products

AmazonFresh sells and delivers groceries in Seattle

AmazonStudios online social movie studio

Amazon WarehouseDeals offers discounts on refurbished products

Did you know: Amazon has had one of the fastest growths in the Internet’s history…
Revenues reached within first 5 years $2,8 bn

$1,5 bn

$0,4 bn

eBay

Google

Amazon

Amazon and eBay results from 1995 to 2000, Google from 1998 to 2003. Even though Zynga and Groupon appear to have an even quicker growth, they haven‟t been compared because 1- sales have not been officially disclosed 2- they haven‟t reach their fifth year

Did you know: Amazon Web Services drives these companies…

Did you know: Amazon.com is a giant…
Y/Y growth for Q1 2011 +38% Market cap $90 bn Customers 137 m

3 × growth of 2 × market cap 2 × # customers

E-commerce market

Employees 33,700
Annual revenue $34 bn Internet traffic rank 16th Retail brand 1st Paid out $1.2 bn

15 × more than
16% more than before before to buy

Source: Amazon.com, Alexa, Brandz. Market capitalization as of April 2011.

Why? A vision…
From 1994, Jeff Bezos knew he could create a retail website that would not have the limitations physical businesses encounter.

“You could build a store online that simply could not exist in any other way. You could build a true superstore with exhaustive selection; and customers value selection.” Jeff Bezos

… served by great execution & innovation
Digital Engine: A digital lever providing a significant advantage to outperform one 's competitors

High fixed and variable costs No real-time metrics Slow innovation process Limited reach Limited space Slow inventory turnover
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