Marketing Opportunities assessment 2

Marketing Opportunities (Assignment 2)

Total market potential
Financial Year (FY)
BBQs
Outdoor Furniture
BBQ
Accessories
Total
FY 2008/9
25000
13000
42000
80000
FY 2009/10
35000
15000
58000
108000
FY 2010/11
40000
17000
68000
125000
FY 2011/12
45000
19000
75000
139000
FY 2012/13
50000
20500
83250
153750

Own Branded products
Assume market share of 24% for BBQfun.

BBQs
Outdoor
Accessories
Number of buyers
30000
13000
56000
Quantity
1
1
3
Average price
$600
$850
$50

Bargain market
Assume market share of 25% for BBQfun.

BBQs
Outdoor
Accessories
Number of buyers
40000
20000
70000
Quantity
1
1
3
Average price
$500
$650
$40

E-commerce

BBQs
Outdoor
Accessories
Number of buyers
31000
(30000600X = 620)
13459
(13000850X = 880)
61600
(5600050X =55)

Quantity
1
1
1
Average price
$620
$880
$55

Opportunities and Profit figures for calculation

Own brand
E-commerce
Bargain market
Sales Volume (units)
BBQ: 7200
BBQ: 7440
BBQ: 9600

Furniture: 3120
Furniture: 3230
Furniture: 5127

Accessories: 40320
Accessories: 44352
Accessories:50400
Price
BBQ: $600
(7200x600
= 4320000)
BBQ: $620
(=4612800)
BBQ: $500
(=3000000)

Furniture: $850
(3120x850
= 2652000)
Furniture: $880
(=2842400)
Furniture: $650
(=1550900)

Accessories: $50
(40320x50
= 2016000)
Accessories: $55
(=2439360)
Accessories: $40
(=1290240)
Unit contribution margin
BBQ: $500
(7200x500
= 3600000)
BBQ: $300
(=2232000)
BBQ: $200
(= 1200000)

Furniture: $600
(3120x600
= 1872000)
Furniture: $420
(= 1356600)
Furniture: $220
(= 524920)

Accessories: $40
(40320x40
= 1612800)
Accessories: $20
(= 887040)
Accessories: $10
(= 322560)

Total revenue
$8988000
$9894560
$10148550
Total gross profit 2012/2013
$7084800
$4475640
$3551940
Additional fixed costs
Add lease:
$1000000

Add labour:
$500000

Add plant
$500000

Total=$2000000
Add training:
$50000

Add online store development:
$100000

Add new plant and equipment:
$150000

Add labour:
$250000

Add reconfiguring of warehouse/office
$50000

Total=$600000
See