Marketing Report Himalayan Java
Himalayan Java
Marketing Project
Acknowledgement
This report has been prepared to meet the partial requirement of the Marketing course of Bachelor of Business Administration (BBA) under Kathmandu University.
We would like to express our deep appreciation to the subject teacher of Marketing for giving us such an immense opportunity to prepare this report. We also like to thanks the manager at Java, thamel to provide us with the necessary and important information and giving us his valuable time.
We would also like to thank all those seen and unseen hands who contributed to prepare this paper. We have tried our best to minimize errors to extent possible ways by consulting colleagues and web pages.
Himalayan Java
Synopsis:
Himalayan Java is the first Specialty Coffee house in Nepal, which excels in quality and customer service. Himalayan Java has now been doing business in Kathmandu since 1999, and over the past fourteen years the company has grown and progressed in many areas. Himalayan Java coffeehouse is designed to promote coffee drinking and provide a unique, relaxing, comfortable, clean environment for customers. Himalayan Java introduces to the bounty of Himalayas through their own production of coffee beans from Kavre and many other places. Besides offering a coffee experience like no other, they also provide decent and steady employment for the local farmers who have come together in offering their finest harvest. In Nepal, coffee is predominantly consumed in the form of imported instant coffee, which is easy to prepare. The consumption of Nepali/filter coffee in Nepalese society is so far limited to elite groups. The present situation of the domestic market is not stable, and it is highly dependent on the number of tourists visiting Nepal. The sale of Nepali coffee varies proportionately with the increase or decrease in the number of incoming tourists.
Since their business is not associated with business buying behavior
Marketing Project
Acknowledgement
This report has been prepared to meet the partial requirement of the Marketing course of Bachelor of Business Administration (BBA) under Kathmandu University.
We would like to express our deep appreciation to the subject teacher of Marketing for giving us such an immense opportunity to prepare this report. We also like to thanks the manager at Java, thamel to provide us with the necessary and important information and giving us his valuable time.
We would also like to thank all those seen and unseen hands who contributed to prepare this paper. We have tried our best to minimize errors to extent possible ways by consulting colleagues and web pages.
Himalayan Java
Synopsis:
Himalayan Java is the first Specialty Coffee house in Nepal, which excels in quality and customer service. Himalayan Java has now been doing business in Kathmandu since 1999, and over the past fourteen years the company has grown and progressed in many areas. Himalayan Java coffeehouse is designed to promote coffee drinking and provide a unique, relaxing, comfortable, clean environment for customers. Himalayan Java introduces to the bounty of Himalayas through their own production of coffee beans from Kavre and many other places. Besides offering a coffee experience like no other, they also provide decent and steady employment for the local farmers who have come together in offering their finest harvest. In Nepal, coffee is predominantly consumed in the form of imported instant coffee, which is easy to prepare. The consumption of Nepali/filter coffee in Nepalese society is so far limited to elite groups. The present situation of the domestic market is not stable, and it is highly dependent on the number of tourists visiting Nepal. The sale of Nepali coffee varies proportionately with the increase or decrease in the number of incoming tourists.
Since their business is not associated with business buying behavior