Marketing Strategy of Pran Bangladesh
PREFACE:
Many industries contain one firm that is the acknowledge market leader. This firm has the large market share in the relevant market and usually leads the other firms in the price changes, new product introduction, distribution coverage and promotional intensity. Moreover, it acts like a benchmark in the competitive product market. Some well-known market leaders in Bangladesh are Bata (Sports, leisure and outdoor footwear), Coca-Cola (Soft drinks), Unilever (Toiletries, cosmetics), Pran (fruit and vegetable processor).
PRAN:
“PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.
PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.
Today, our consumers not only value “PRAN” for its authentic refreshing juice drinks products , but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. We intend to expand our presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally.
TARGET MARKET OF PRAN:
Market segmentation of PRAN reveals the company’s market segment opportunities. The firm now must evaluate the various segments and decide how many and which
Many industries contain one firm that is the acknowledge market leader. This firm has the large market share in the relevant market and usually leads the other firms in the price changes, new product introduction, distribution coverage and promotional intensity. Moreover, it acts like a benchmark in the competitive product market. Some well-known market leaders in Bangladesh are Bata (Sports, leisure and outdoor footwear), Coca-Cola (Soft drinks), Unilever (Toiletries, cosmetics), Pran (fruit and vegetable processor).
PRAN:
“PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.
PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.
Today, our consumers not only value “PRAN” for its authentic refreshing juice drinks products , but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. We intend to expand our presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally.
TARGET MARKET OF PRAN:
Market segmentation of PRAN reveals the company’s market segment opportunities. The firm now must evaluate the various segments and decide how many and which