Mcdonald's vs Kfc
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INTRODUCTION
McDonald’s:
McDonald’s Corporation is the world’s largest chain of fast-food restaurants, serving nearly 47 million customers daily. The corporation started as a small drive-thru restaurant in 1948 by Dick and Mac McDonald. Ray Kroc saw the great opportunity in this fast-food and advised the two brothers to expand its operation and open new restaurants. Ray acquired franchising rights from the owners, the McDonald brothers and then, founded McDonald's Corporation in 1955. In 1967, McDonald’s expanded its operations to countries outside U.S.A. McDonald started its quality journey by Ray whom was relentless in his pursuit of providing the best product quality, delivering the best service in clean restaurants, anywhere in the world. McDonald’s The first McDonald’s was established in 1975 and McDonald’s Hong Kong (MHK) being one of the leading Quick Service Restaurants (QSR) in Hong Kong, demonstrated her company-wide commitment to Total Quality Management and being elected by the Board of Examiners to be one of the two Overall Winners for the 1998 HKMA Quality Award.
KFC:
Kentucky Fried Chicken (KFC) Corporation is a member of the Pepsi family of quick-service restaurants. Established in 1952, the FKC system consists of 2000 company-owned and over 3000 franchised restaurants. In 1992, KFC generated sales of over $3 billion while serving over 600 million customers. KFC has several basic types being a dine-in restaurant with a customer seating area with delivery services launched in recent years. The quick service restaurant industry is one of the most competitive and saturated industries. Growth in market share for one company generally comes at expense of some other company’s market share. The competitive pressure that restaurants in this industry face also means that to simply hold on to its current customer base, a quick service restaurant must offer consistent, high quality service.
INTRODUCTION
McDonald’s:
McDonald’s Corporation is the world’s largest chain of fast-food restaurants, serving nearly 47 million customers daily. The corporation started as a small drive-thru restaurant in 1948 by Dick and Mac McDonald. Ray Kroc saw the great opportunity in this fast-food and advised the two brothers to expand its operation and open new restaurants. Ray acquired franchising rights from the owners, the McDonald brothers and then, founded McDonald's Corporation in 1955. In 1967, McDonald’s expanded its operations to countries outside U.S.A. McDonald started its quality journey by Ray whom was relentless in his pursuit of providing the best product quality, delivering the best service in clean restaurants, anywhere in the world. McDonald’s The first McDonald’s was established in 1975 and McDonald’s Hong Kong (MHK) being one of the leading Quick Service Restaurants (QSR) in Hong Kong, demonstrated her company-wide commitment to Total Quality Management and being elected by the Board of Examiners to be one of the two Overall Winners for the 1998 HKMA Quality Award.
KFC:
Kentucky Fried Chicken (KFC) Corporation is a member of the Pepsi family of quick-service restaurants. Established in 1952, the FKC system consists of 2000 company-owned and over 3000 franchised restaurants. In 1992, KFC generated sales of over $3 billion while serving over 600 million customers. KFC has several basic types being a dine-in restaurant with a customer seating area with delivery services launched in recent years. The quick service restaurant industry is one of the most competitive and saturated industries. Growth in market share for one company generally comes at expense of some other company’s market share. The competitive pressure that restaurants in this industry face also means that to simply hold on to its current customer base, a quick service restaurant must offer consistent, high quality service.