Mktg522 Course Project
Running head: K GIRLS TASTY TREATS MARKETING PLAN
K Girls Tasty Treats Marketing Plan Keller Graduate School of Management – Online MM522 February 2011
Final Draft
Executive Summary K Girls Tasty Treats is a locally based, family owned bakery that will create, bake, and customize scrumptious and healthy homemade baked goods with delivery service to the greater Sacramento area. The company mission statement is:
K Girls Tasty Treats will provide top quality desserts at affordable prices, with dazzling world class customer service, (with a smile), reliability, and a guarentee of freshness – always.
K Girls Tasty Treats will become the go-to vendor of choice for consumers in the greater Sacramento area for scrumptious and healthy homemade baked goods with optional delivery or sit-down service. K Girls Tasty Treats will determine the target market for their products based on market segmentation and average household income. The strengths, weaknesses, opportunities and threats will be indentified so that planning and preparations can be made to address each individual issue and opportunity before it arises. As a new business, it is imperative that K Girls Tasty Treats has identified the current weaknesses and threats which could potentially cause problems or be a threat to the overall success of the business. Identifying the specific target market is a crucial step in any marketing plan. The first step is to identify the problem, and then secondly illustrate how the proposed product or service will solve this problem for consumers. It must be easily identifiable so that the target market can clearly understand how the product and service would be beneficial. At the end of the day, K Girls Tasty Treats wants to be the answer to their customers’ every want and need. In any industry there will always be competition and substitutes, but as the saying goes,
K Girls Tasty Treats Marketing Plan Keller Graduate School of Management – Online MM522 February 2011
Final Draft
Executive Summary K Girls Tasty Treats is a locally based, family owned bakery that will create, bake, and customize scrumptious and healthy homemade baked goods with delivery service to the greater Sacramento area. The company mission statement is:
K Girls Tasty Treats will provide top quality desserts at affordable prices, with dazzling world class customer service, (with a smile), reliability, and a guarentee of freshness – always.
K Girls Tasty Treats will become the go-to vendor of choice for consumers in the greater Sacramento area for scrumptious and healthy homemade baked goods with optional delivery or sit-down service. K Girls Tasty Treats will determine the target market for their products based on market segmentation and average household income. The strengths, weaknesses, opportunities and threats will be indentified so that planning and preparations can be made to address each individual issue and opportunity before it arises. As a new business, it is imperative that K Girls Tasty Treats has identified the current weaknesses and threats which could potentially cause problems or be a threat to the overall success of the business. Identifying the specific target market is a crucial step in any marketing plan. The first step is to identify the problem, and then secondly illustrate how the proposed product or service will solve this problem for consumers. It must be easily identifiable so that the target market can clearly understand how the product and service would be beneficial. At the end of the day, K Girls Tasty Treats wants to be the answer to their customers’ every want and need. In any industry there will always be competition and substitutes, but as the saying goes,
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