All the appreciation and gratitude is for the Almighty Allah who is the most merciful and beneficial. He is the only one who bestowed us knowledge and wisdom and made us capable of doing the challenging tasks. We thank the Almighty for all those capabilities that He granted us to complete this project. Secondly we are very thankful to our teacher Prof. Aitzaz Khursid who worked day and night with us for this project. He helped us at each and every step and guided us in every difficult situation. We are thankful to the other teachers as well whose support and guidance was an asset for the completion of this project.
We would like to thank our parents and family members as well because they provided us the financial and moral support in doing this project. And last of all whatever we have done, it is just because of the coordination and cooperation of all the group members. They worked hard researched through different sources.
Table Of Contents:
Industry Profile…………………………………………..………………………………….…..4
Company Profile………………………………………………………………………….……..6
Vision Statement………………………………………………………….………………….......8
Mission Statement………………………………………………….………………………….....9
PEST Analysis……...…………………………………….…..…………….…………….…….11 * Political Forces * Economical Forces * Social Forces * Technological Forces
Porter’s Model………………………………………………………………...………………...13
Opportunities & Threats.………………………………...……………….…………………....15
EFE Matrix…….………………………………………………...………….………………..…17
Critical Success Factor……………………………………………………..……………….….18
Competitive Profile Matrix…………………………………………………..……….………..19
Strategic Internal Audit Of Departments………………………………………..……………21 * Marketing * Finance * Accounting * MIS * HR
Organization’s Strengths & Weaknesses……………………………………..……………….37
IFE MATRIX…………………………………………………………………………………...38
SWOT Matrix…………………………………………………………………………………...39
Long Term Non-Financial Objectives…………………………………………………………40