PROTON Micro Environment
TUGASAN
SEPTEMBER 2013 SEMESTER
KOD KURSUS
NAMA KURSUS
PROGRAM
NAMA PELAJAR
NO. MATRIK
NAMA FASILITATOR
AKADEMIK
PUSAT PEMBELAJARAN
Bil
Deskripsi
Muka Surat
Introduction
Micro environment is the specific or the task environment of a business which affects its working or operations directly on a regular basis. While the changes or transformation in the macro environment will affect the business in the long run, the effects of changes or transformation in the microenvironment will be noticed immediately as it is near to the internal part of the business itself.
Let us take a roughly look at the macro environment just to get the rough idea on the different between macro environment and micro environment. Macro environmental factors generally affect all firms by shaping opportunity and risk in the business-environment. Advancements in research and innovation, changes in political stability or cultural framework are macro factors often influencing long-term strategic management, or even the objectives of a firm. As for the example, Intel with its microchip has shaped management strategy of firms within several industries.
Most strategic management modals incorporate an environmental analysis, which scans the existing macro influences and potential opportunities. A situation analysis evaluates environmental influences in relation to internal factors, to establish an individual firm 's limitations and competitiveness. Micro environment is less universal to some extent which the micro environment refers to factors affecting firms in a specific sector or industry. The "Porter 's Five Forces" modal is an industrial analysis used by firms to understand the micro environment. This strengthens management strategy against changes in micro factors, which can reverberate across the entire industry.
There
SEPTEMBER 2013 SEMESTER
KOD KURSUS
NAMA KURSUS
PROGRAM
NAMA PELAJAR
NO. MATRIK
NAMA FASILITATOR
AKADEMIK
PUSAT PEMBELAJARAN
Bil
Deskripsi
Muka Surat
Introduction
Micro environment is the specific or the task environment of a business which affects its working or operations directly on a regular basis. While the changes or transformation in the macro environment will affect the business in the long run, the effects of changes or transformation in the microenvironment will be noticed immediately as it is near to the internal part of the business itself.
Let us take a roughly look at the macro environment just to get the rough idea on the different between macro environment and micro environment. Macro environmental factors generally affect all firms by shaping opportunity and risk in the business-environment. Advancements in research and innovation, changes in political stability or cultural framework are macro factors often influencing long-term strategic management, or even the objectives of a firm. As for the example, Intel with its microchip has shaped management strategy of firms within several industries.
Most strategic management modals incorporate an environmental analysis, which scans the existing macro influences and potential opportunities. A situation analysis evaluates environmental influences in relation to internal factors, to establish an individual firm 's limitations and competitiveness. Micro environment is less universal to some extent which the micro environment refers to factors affecting firms in a specific sector or industry. The "Porter 's Five Forces" modal is an industrial analysis used by firms to understand the micro environment. This strengthens management strategy against changes in micro factors, which can reverberate across the entire industry.
There
References: PROTON’s official homepage. (www.proton.com) & (www.proton-edar.com.my). Quirk, J. (2008, January 28). Car Technology: The Latest Innovations In Engine Development And Safety. Sky Motoring. The Star, Wednesday 21,2007, Many Issues Still for Proton to Address. The Malaysian Insider, Sunday, March 28 2010, Low Export Not Proton’s Real Problem. Kotler, P. and Keller, K.L. (2009). Marketing Management. Pearson Prentice Hall: New Jersey, United States of America. The Malay Mail, The Problem with Proton, by editor Leow Ju-Len, June 12, 2009. PROTON’s Annual Reports.