Shoe and Puma
SANYUKTA JAIN
ASSINMENT 1:IDENTIFYING TARGET AUDIENCE AND USP (1500 WORDS)
MODULE: ADVERTISING DESIGN
LECTURER’S NAME: SHEFALI DESAI
ABOUT PUMA AND ITS HISTORY
Puma is a major German multinational company that produces athletic and casual footwear, as well as sportswear, headquartered in Herzogenaurach, Bavaria, Germany. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe
Factory) by Adolf and Rudolf Dassler. PUMA has establishes a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and
Fitness, Golf and Motorsports globally. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf,
Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide.
The relationship between the two brothers deteriorated until the two agreed to split in
1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany. Following the split from his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later changed to Puma.
In 1952, Rudolf Dassler successfully develops a football boot with screw-in studs, in collaboration with experts, such as Sepp Herberger. The launch of the “SUPER ATOM,” the world’s first screw-in boot marks the beginning of a long-term and highly successful relationship between PUMA and football.
With more in-depth research, PUMA kept creating various new types of shoes and also sponsored numerous world class sportsmen like Pelé, Eusébio, Johan Cruijff, Enzo
Francescoli, Diego Maradona, Lothar Matthäus, Kenny Dalglish, Didier Deschamps,
Robert Pires, Zlatan
ASSINMENT 1:IDENTIFYING TARGET AUDIENCE AND USP (1500 WORDS)
MODULE: ADVERTISING DESIGN
LECTURER’S NAME: SHEFALI DESAI
ABOUT PUMA AND ITS HISTORY
Puma is a major German multinational company that produces athletic and casual footwear, as well as sportswear, headquartered in Herzogenaurach, Bavaria, Germany. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe
Factory) by Adolf and Rudolf Dassler. PUMA has establishes a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and
Fitness, Golf and Motorsports globally. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf,
Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide.
The relationship between the two brothers deteriorated until the two agreed to split in
1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany. Following the split from his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later changed to Puma.
In 1952, Rudolf Dassler successfully develops a football boot with screw-in studs, in collaboration with experts, such as Sepp Herberger. The launch of the “SUPER ATOM,” the world’s first screw-in boot marks the beginning of a long-term and highly successful relationship between PUMA and football.
With more in-depth research, PUMA kept creating various new types of shoes and also sponsored numerous world class sportsmen like Pelé, Eusébio, Johan Cruijff, Enzo
Francescoli, Diego Maradona, Lothar Matthäus, Kenny Dalglish, Didier Deschamps,
Robert Pires, Zlatan