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Str 581 Strategic Choice And Evaluation Paper

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Str 581 Strategic Choice And Evaluation Paper
Strategic Choice and Evaluation
Elizabeth Strausheim
STR 581
February 12, 2015
Joseph Maksin

Introduction A crucial decision for the lasting growth and success of Toyota Motor Corporation is selecting the optimal strategic direction. The automobile industry is highly competitive and is subjected to the buying habits of consumers globally. The organization must evaluate trends thoroughly to create strategic choices that yield value for stakeholders. A value discipline will be designated that is considered to set the groundwork for business culture. A generic and grand strategy will be executed based on the goal of the continuous long-standing growth. Collectively, these elements of the strategic plan will certify Toyota Motor Corporation remains a forerunner in the automotive industry for numerous years in the future.
Value Discipline The most significant value discipline for Toyota Motor Corporation’s progression is operational excellence, although all the value discipline would benefit the firm in distinctive ways. Operation excellence centers on cultivating internal commerce operations and eradicating areas of waste in the …show more content…
The firm uses an expansive market scope that includes virtually every kind of consumer that is in the market for an automobile. The organization is able to target a greater market as they have a product for everyone. Toyota Motor Corporation has all-wheel drive vehicles for the consumers who face inclement weather or the outdoorsy customers; the Prius and other hybrid models for the eco-friendly consumers; minivans for larger families, and sedans for general use. Furthermore, Toyota Motor Corporation offers vehicles for all price ranges; from the Toyota Yaris, the low price line of cars to its luxury line, Lexus, the higher priced
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