Forest David
A. Case Abstract
Amazon.com, Inc. is a Fortune 500 company based in Seattle, Washington. Amazon bursts onto the Internet retailer scene in July 1995 and today offers the biggest selection of products among all companies worldwide. Amazon.com, Inc. seeks to be a company where customers can find and discover anything they might want to buy online. The company strives to offer customers the lowest possible prices on millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.
Amazon recently introduced new, under $100 non-color and under $200 color Kindle e-readers, with aggressive plans for both video and self-publishing. Amazon now competes with a variety of technology companies such as Apple with its e-reader and with Netflix for streaming video, which is an area where the Kindle Touch and Kindle Fire will play. Amazon also competes with eBay and discount retailers like Best Buy and Wal-Mart for its electronic products, books and apparel.
Amazon’s latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch 3G is a top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.
B. Vision Statement (proposed) To become the number 1 online retail store in the world.
C. Mission Statement