Study of Consumer’s Behavior with Respect to Shopping and Availing Services Online]
[Study of Consumer’s Behavior with respect to Shopping and Availing Services online]
TABLE OF CONTENT
Sr. No. Contents Page no.
1. INTRODUCTION 06-16
2. INDIAN E-MARKETING SCENARIO 17-20
3. AIM & OBJECTIVE 21-22
4. LITERATURE REVIEW 23-26
5. RESEARCH METHODOLOGY 27-29
6. DATA ANALYSIS 30-40
7. CONCLUSION 41-42
8. FUTURE SCOPE 43-44
9. LIMITATIONS 45-46
10. BIBLIOGRAPHY 47-48
11. ANNEXURE
• QUESTIONNARE 49-51
INTRODUCTION
The twenty-first century is characterized by the use of information and communication technology which has revolutionized our working and living patterns. A new kind of market has emerged out nowadays called as “e-market” or “internet-market”, where customer can perform many of their shopping electronically over the internet through their personal computer or laptop at any time convenient to them, without having to be restricted to regular store visit and can also avail many services through internet itself such as ticket booking, bill payments, etc. Furthermore, customer is expected to perform at least one of the following activity online namely ticket booking, bills payment, purchasing software, music and transferring funds. The reasons for increasing e-market or internet market infrastructure investment include the cost reduction by limiting overheads associated with store staff and outlets costs and to provide better services to customers who increasingly desire 24 hour service. Indeed, a common reason for adoption of e-marketing is to maintain the competitive position and image.
A country like India where every sector is growing at a fast pace. India has become one of the most preferred destinations in the world. The reasons are numerous: the economy is growing at a rate of 8% year after year, and there is an ever expanding middle class of between 250 and 300 million people (larger than the population of the US) in need of services. All this enables double-digit returns on most asset classes which is not so
TABLE OF CONTENT
Sr. No. Contents Page no.
1. INTRODUCTION 06-16
2. INDIAN E-MARKETING SCENARIO 17-20
3. AIM & OBJECTIVE 21-22
4. LITERATURE REVIEW 23-26
5. RESEARCH METHODOLOGY 27-29
6. DATA ANALYSIS 30-40
7. CONCLUSION 41-42
8. FUTURE SCOPE 43-44
9. LIMITATIONS 45-46
10. BIBLIOGRAPHY 47-48
11. ANNEXURE
• QUESTIONNARE 49-51
INTRODUCTION
The twenty-first century is characterized by the use of information and communication technology which has revolutionized our working and living patterns. A new kind of market has emerged out nowadays called as “e-market” or “internet-market”, where customer can perform many of their shopping electronically over the internet through their personal computer or laptop at any time convenient to them, without having to be restricted to regular store visit and can also avail many services through internet itself such as ticket booking, bill payments, etc. Furthermore, customer is expected to perform at least one of the following activity online namely ticket booking, bills payment, purchasing software, music and transferring funds. The reasons for increasing e-market or internet market infrastructure investment include the cost reduction by limiting overheads associated with store staff and outlets costs and to provide better services to customers who increasingly desire 24 hour service. Indeed, a common reason for adoption of e-marketing is to maintain the competitive position and image.
A country like India where every sector is growing at a fast pace. India has become one of the most preferred destinations in the world. The reasons are numerous: the economy is growing at a rate of 8% year after year, and there is an ever expanding middle class of between 250 and 300 million people (larger than the population of the US) in need of services. All this enables double-digit returns on most asset classes which is not so