Braaap is an Australian company which operates as well in USA producing dirty bikes for all ages and gender. It is a company that provides good conditions for the consumer buying their bikes with stores located around the country and online options to choose the best way to obtain a bike. The main characteristic of Braaap’s is to sell products for dirty bikes with the highest quality in the world. The brand is known across Australia as the biggest store online in the market. Connected with partners around the world that provide to them the necessary support to develop their new products.
In the Braaap’s store, the costumer can buy equipments from the best brands around the world which multiply the number of choices …show more content…
Braaap has created their image through many kind of events which involve motorcycle, sometimes sponsoring athletics or tournaments around the world. Also they produce a catalogue monthly to keep their clients aware about what is changing or the market news. Most of the Braaap’s clients are young people between 20 to 35, especially mans, due to the practice of that sport. Anyway, they are trying to get more attention from woman and child. Braaap’s offer a program to learn how to ride and other events to entrencher the customer that might not like this sport or lifestyle. Braaap’s stores have segmented their business since they were just an online store with few equipments and brands. Beyond sell parts of motorcycles, Braaad starts to sell cloths and all equipments from many different brands. This action expanded the business and increased the profitability. A huge variety of equipments, not just parts of motorcycles but cloths and accessories from many different brands are an important turnaround of Braaap’s business. Even if the prices are high, does not matter because the quality, design, options and a reliable brand make the difference in the market. Braaap’s cover whole Australia …show more content…
The marketing mix is open their eyes for business and they are trying to leave the equipments more accessible for all public otherwise the competitors are growing up quickly and getting a good slide of the motorcycle’s customers. The clients like when the company has a nice reputation in the market and when that brand is attempt in the events between sport, media and entertainment. It makes the public remember their brand as a good position which care about their lifestyle. Also the clients would like to get easy access to store to solve their enquires, and keep clear the information and services between company and customer. One of the innovations at braaap is the Launch of the braaap silent. Braaap is one of the first petrol based motorcycle manufacture to launch an electric powered bike off the production line. It means that Braaap’s stores are trying to find a way out of the saturated market and at the same time renew the concept of motorcycles around the world. For while, it is