Tata Nano Case Study
INDEX 1.0 INTRODUCTION
2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART
3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions, Mergers & Expansions. 3.3 ORGANISATION LOCATION
4.0 WHICH SCREENING CRITERIA WOULD YOU SUGGEST FOR TATA NANO’S IMS PROCESS 4.1 POLITICAL 4.2 ECONOMIC 4.3 SOCIAL 4.4 TECHNOLOGICAL
5.0 Which world regions and specific countries would you suggest Tata Nano should enter after India and china 5.1 SALES FORCAST CHART
6.0 SUMMARY
7.0 BIBLIOGRAPHY
1.0 INTRODUCTION
Indian automobile industry have immerged as “sunrise sector” in the Indian economy. Indian is emerging as fastest growing passenger car market and it is also the home of largest motor cycle manufacturer. It is largest base to export compact cars to Europe . passenger car segment grew by 9.7% during April to June 2012 while the overall commercial vehicle segment registered a expansion of 6.06% on year-on-year basis (IBEF, 2012), which gives a great potential for Ultra low cost car like Tata’s Nano nicked named as “People’s Car” to capture the market , the CEO of Tata group Ratan Tata made way for people to buy an affordable car for their family at just 2500 US$. Tata Group have roots all over the world through its joint ventures and subsidiary companies around the globe which gives them a competitive advantage from its competitors. This report will give brief insights about how the Tata’s came up with Nano and their plans to expansions , their shares and advantages in the automobile market.
2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET More than just a business idea, the project to make a ultra low cost car NANO which can be afforded by millions of middle class people not just in India but
2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART
3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions, Mergers & Expansions. 3.3 ORGANISATION LOCATION
4.0 WHICH SCREENING CRITERIA WOULD YOU SUGGEST FOR TATA NANO’S IMS PROCESS 4.1 POLITICAL 4.2 ECONOMIC 4.3 SOCIAL 4.4 TECHNOLOGICAL
5.0 Which world regions and specific countries would you suggest Tata Nano should enter after India and china 5.1 SALES FORCAST CHART
6.0 SUMMARY
7.0 BIBLIOGRAPHY
1.0 INTRODUCTION
Indian automobile industry have immerged as “sunrise sector” in the Indian economy. Indian is emerging as fastest growing passenger car market and it is also the home of largest motor cycle manufacturer. It is largest base to export compact cars to Europe . passenger car segment grew by 9.7% during April to June 2012 while the overall commercial vehicle segment registered a expansion of 6.06% on year-on-year basis (IBEF, 2012), which gives a great potential for Ultra low cost car like Tata’s Nano nicked named as “People’s Car” to capture the market , the CEO of Tata group Ratan Tata made way for people to buy an affordable car for their family at just 2500 US$. Tata Group have roots all over the world through its joint ventures and subsidiary companies around the globe which gives them a competitive advantage from its competitors. This report will give brief insights about how the Tata’s came up with Nano and their plans to expansions , their shares and advantages in the automobile market.
2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET More than just a business idea, the project to make a ultra low cost car NANO which can be afforded by millions of middle class people not just in India but
Bibliography: The company nearly a market share of 12.6% which gives a significant share in the passenger car market for it to introduce its new Tata Nano car (SIAM, 2012) Mini Cars (under 660cc) 814,826 units up 296,111 units or 57.1% (JAMA, 2012)