The Global Market for Malt Beverages
The Global Market for Malt Beverages
On 21st April 2014
Summary
Malt beverages (non-alcoholic) are an increasingly important element within the global beverage spectrum. This report defines what they are and focuses on three key regions, MENA, Latin America and the Caribbean and Africa. The report provides a global view of malt beverages, their consumption and positioning followed by consideration and characterization of each region before focusing on each individual market. Both clear and dark malt beverages are included.
Key Findings
There are two key types of Malt Beverage : dark nourishing malt drinks found in Africa, the Caribbean, and Latin America, and clear, often flavoured, malt beverages that are important in the Middle East & North Africa. Dark Malts appeal primarily to non-beer drinkers, including women and children, whilst clear malt beverages tend to compete with beer, especially non-alcoholic beer. Therefore although both types of malt are growing, the drivers are quite different.
Synopsis
The first section of the report consists of a description of the historical development and the key players and brands considered along with the consumption and positioning of malt beverages and the segments future considered. Data for the leading global brands and local operators is presented followed by the regional makeup of the global market from 2008-2013 and the leading countries (in terms of volume) 2008-2013. The split of the global malt beverage market between dark and clear malt is presented 2008-2013.
Each of the regions is presented with;
The split between clear and dark malt
A description of the regional market including the main players
The markets of the region ranked in terms of volume
In the LatAm & Caribbean section the Caribbean market is presented with;
The split between dark and clear malt in the Caribbean
A description of the Caribbean market including the main players
The volumes of the Caribbean by country (2008-2013)
On 21st April 2014
Summary
Malt beverages (non-alcoholic) are an increasingly important element within the global beverage spectrum. This report defines what they are and focuses on three key regions, MENA, Latin America and the Caribbean and Africa. The report provides a global view of malt beverages, their consumption and positioning followed by consideration and characterization of each region before focusing on each individual market. Both clear and dark malt beverages are included.
Key Findings
There are two key types of Malt Beverage : dark nourishing malt drinks found in Africa, the Caribbean, and Latin America, and clear, often flavoured, malt beverages that are important in the Middle East & North Africa. Dark Malts appeal primarily to non-beer drinkers, including women and children, whilst clear malt beverages tend to compete with beer, especially non-alcoholic beer. Therefore although both types of malt are growing, the drivers are quite different.
Synopsis
The first section of the report consists of a description of the historical development and the key players and brands considered along with the consumption and positioning of malt beverages and the segments future considered. Data for the leading global brands and local operators is presented followed by the regional makeup of the global market from 2008-2013 and the leading countries (in terms of volume) 2008-2013. The split of the global malt beverage market between dark and clear malt is presented 2008-2013.
Each of the regions is presented with;
The split between clear and dark malt
A description of the regional market including the main players
The markets of the region ranked in terms of volume
In the LatAm & Caribbean section the Caribbean market is presented with;
The split between dark and clear malt in the Caribbean
A description of the Caribbean market including the main players
The volumes of the Caribbean by country (2008-2013)