Preview

The Watsons Bay Hotel Service Scape

Powerful Essays
Open Document
Open Document
2866 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Watsons Bay Hotel Service Scape
Servicescape audit
The Watsons Bay Hotel

Contents

Watsons Bay Hotel Profile

Welcome to Beach Club. This harbour side retreat is the latest addition to the Sydney dining scene. Located on the waters edge of the world-renowned Watsons Bay and boasting views of the breathtaking city skyline amid swaying palm trees and warm sunny breezes.

Beach Club has established itself as a landmark venue for Watsons Bay locals and families alike, as well as large celebrations, ultimate parties and as a must-go-to destination for all to visit.

Enjoy a fun, distinctive, cheeky seaside décor, which encourages long leisurely stays, relaxed cool vibes and an all are welcome attitude. Inspiration for the menus has come from the proximity to the sea as well as the chef’s dedication and passion for fresh seasonal produce and quality seafood. Open for breakfast, lunch and dinner seven days there is something for everyone.

Be surprised and excited by our beverage and cocktail lists as well as espresso coffee prepared by our experienced barista at the coffee cart. Our early morning risers and walkers enjoy our coffee with our reputation for the best pitchers of cocktails in the east preceding itself.
Introduction

This report will attempt to analyse the Watsons Bay Hotel’s servicescape. In the hospitality industry, servicescape plays a vital role in how the consumers shape their attitudes about a service. Physical surroundings and other visible cues can have a profound affect on impressions customers form when they receive the quality of the service. The perception of quality and service varies from person to person. There are many key factors that are analysed when consumers make opinions about their experience.

Organisations need to excel in creating a pleasant experience for their consumer in order to keep a respectable reputation. According to J.A. and M.J. Fitzsimmons (2006) “the dimensions of the physical environment surroundings include all



References: J. A. Fitzsimmons and M. J. Fitzsimmons,. (2006). Operations, Strategy, and Information Technology. Service Management. 5th Ed (a), 66 -74. Lovelock, Patterson, Wirtz (2010). Services Marketing. 5th ed. Australia: Pearson. 52 – 92. M. Bitner (2005). Services Marketing. Australia: Pesrsons. 73-109. Kotler, P. (1973). Services Marketing. Journal of Retailing. 49 (1), 48-64. M, Bitner. (1992). The impact of phyical surroundings on customers and emplyees. Servicescapes. 56 (1), 57-71. Kellaris, Mantel. (1996). The effect of congruity and arousal on estimates of ad durations. Shaping time perceptions with background music. 13 (5), 501-555. Oaks.A Baker. (1992). The Effects of Store Environment on Shopping Behaviors: a Critical Review. Advances in Consumer Research. 18 (3), 190-197. Lin, Y. (2004). Tourist MAnagement. Promoting service quality in tourist hotels: the role of HRM practices and service behavior. 13 (1), 134-164. Bone, Ellen. (1994). The effects of store atmosphere on shopping behaviour . A literature Review. 12 (1), 121-134. Crowley et al. (1996). Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?. The Journal of Marketing. 60 (2), 67-80. Wakefield & Blodgett. (1994). The Importance of Servicescapes in Leisure Service Settings. Journal of Services Marketing. 8 (3), 66-76.

You May Also Find These Documents Helpful