Trend in Indian Hospitality Industry

TRENDS IN THE INDIAN

HOSPITALITY INDUSTRY

Aims

To analyse the current and future scenario of the hospitality industry in India.

Objectives

• Examine the disparity in the supply and demand of accommodation and rising

prices.

• To understand the pricing, industry standards and other critical issues that arise

with growth of the industry in India.

• Recognize and evaluate the problems that the industry is currently facing. The

research looks into the impediments and challenges that the industry is facing with

the human resource crunch and rising land prices.

Theoretical framework

Ethics Research

I have researched on Trend in Indian hospitality industry and it will not affect any one as it is racially biased.

LITERATURE REVIEW

The Hospitality industry, geographically dispersed in easily identifiable different

sectors is one of the larger employers in most countries. The globalisation of the industry has

accelerated under the pressures of the “advances in technology, communication and

transportation, deregulation, elimination of political barriers as well as growing competition

in the global economy (Clarke and Chen, 2007). The hotel product is primarily a mix of five

characteristics: its location, its mix of facilities, its image, the services it provides and the

price it charges (Holloway and Taylor, 2006; Page, 2003).

According to Amadeus, “the global hotel industry is driven by globalisation, new

technology and a new breed of customers”. The hospitality industry is undergoing a period of

extraordinary transformation with unparalleled opportunity. Branding is increasingly crucial

for building credibility amongst travellers (Ferguson, 2008). A report commissioned by the

Amadeus group to learn about the hotel industry warned that the hospitality industry stands

to face major difficulties from online social networking and emerging new technologies such

as bookings through mobile phones. Guests can now easily exchange views about the “truth”

of the hotels through social networking. Quality now more than ever is given priority. Hotels

are under pressure to deliver the highest standards of excellence as the knowledge and level

of exposure of travellers has increased. Mobile booking is expected to become a common

practice and therefore hotels will have to update their technology and communication systems

(Hayhurst, 2008).

In recent years, organizations in the hospitality and tourism industry are undergoing a

great deal of disorder as the competitive forces within their business have shifted due to the

pressure of globalisation. In order to survive, most companies have realised that they must

build a competitive advantage by relying on their employees to improve the quality of

delivery (Go et al 1996).

METHODOLOGY

Prior to the presentation of the findings of the research study, it is beneficial to

explain the research method employed. A research design is the plan and procedure adopted

for the research and the detailed methods of data collection and analysis (Creswell, 2009).

Research can be conducted by either using qualitative or quantitative methods or a mixture of

both. It is widely said that ‘quantitative research is concerned with describing and measuring,

qualitative research is all about explaining and understanding’ (Birn et al, 1990). This

research is exploratory in nature and its objective is to build upon the understanding of the

Indian hospitality industry and to examine and study its new trends and key features.

QUALITATIVE RESEARCH

This section is going to provide a short explanation of the qualitative method and its

advantages in using it to understand the trends of the hospitality industry. The research

technique used should tie the research questions, the concern of data collection and

examination and interpretation of it in a logical way (Hartley, 2004). The decision of which

research method to employ depends upon the nature of the dissertation and how beneficial

that method would be to accomplish the purpose of the study. According to Asker and Day,

qualitative research results in “more depth and richness of context- which also means a

greater potential for new insights and perspectives” (Asker and Day, 1986). This type of

research is not concerned with objective truth but rather with the truth as the interviewee

perceives it (Burns, 2000).

Subsequently, the advantages of qualitative are highlighted to justify the adoption of

qualitative method for this dissertation. Unlike qualitative research method that mainly

focuses on factual knowledge and singular truth, qualitative research is more rich and fruitful

in the sense that it acknowledges different levels of interpretations and stresses on the

importance of human subject. This type of research provides clear-cut, reliable, valid and

easy to follow results of a study (May, 2002). In this case, the research demanded a

qualitative approach as it required collection of detailed in depth knowledge on the topic.

Also qualitative research is ideally right to scrutinize a subject in which various levels of

meaning desired to be investigated, which is not possible in a quantitative research (Cassell

and Symon, 2004). Another factor for applying the qualitative research and not the

quantitative is that emotions, characteristics and attitudes are difficult to be expressed through

quantitative research

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Trend in the Indian hospitality industry

Current and future scenario

Critical issues that arise with the growth

Problems that the industry currently facing

Disparity in the supply and demand of accomdation and ricing prices