Unilever Product Life Cycle
Introduction • William Hesketh Lever founded lever Brothers in 1885. • In the beginning as soap manufacturer but later diversified in to food and personal care products. • Unilever's corporate centers are London and Rotterdam.
Walls’ Introduction
• Walls introduced in Pakistan in 1997-98. The product line consists from lollies to ice creams. This includes Cornetto, Callipo, Max, Kulfis, Top Ten Choc Bars, Feast, Milky Way and etc. • Unilever committed its own resources to acquire 'Polka' and consolidate the ice cream market for Lever Brothers Pakistan. Low gearing and reputation as a multinational blue chip give Lever ready access to capital at good terms to fund growth
• Magnum!huuuuuuuuuuuuu • Magnum was introduced in 15th of June,2001 • Effective weights of mass audience advertising publicly displayed in the summer landscape, would strengthen consumer attachment to the brand and develop strong associations with the summer season
• The first premium-quality ice cream to enter the adult impulse market..
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• Product Life Cycle • If one looks at a category, the product life cycle seems to be an important determinant for all sorts of decisions • Generally a product should be kept in the growth stage as long as possible.
• Magnum’s Life cycle • Magnum is in the growth stage.
Due to the amount of awareness in the market, and the sales figures crossing targets, the product can be seen in the growth stage.
On the PLC, market growth is also associated with increase in sales. This leads to the market becoming more attractive.
Cycle-Recycle Pattern
• The Cycle –Recycle Pattern is adopted because of seasonality of the sale.
• In Eid,Happy New year, Valentines day,Christmas and other seasonal events the sales follow pleasant upward trend due to the new flavors and varieties introduced by the firm.
• Total Quality Management • Its all about ever barricading eminence i.e ever improving quality.
Walls’ Introduction
• Walls introduced in Pakistan in 1997-98. The product line consists from lollies to ice creams. This includes Cornetto, Callipo, Max, Kulfis, Top Ten Choc Bars, Feast, Milky Way and etc. • Unilever committed its own resources to acquire 'Polka' and consolidate the ice cream market for Lever Brothers Pakistan. Low gearing and reputation as a multinational blue chip give Lever ready access to capital at good terms to fund growth
• Magnum!huuuuuuuuuuuuu • Magnum was introduced in 15th of June,2001 • Effective weights of mass audience advertising publicly displayed in the summer landscape, would strengthen consumer attachment to the brand and develop strong associations with the summer season
• The first premium-quality ice cream to enter the adult impulse market..
;l
• Product Life Cycle • If one looks at a category, the product life cycle seems to be an important determinant for all sorts of decisions • Generally a product should be kept in the growth stage as long as possible.
• Magnum’s Life cycle • Magnum is in the growth stage.
Due to the amount of awareness in the market, and the sales figures crossing targets, the product can be seen in the growth stage.
On the PLC, market growth is also associated with increase in sales. This leads to the market becoming more attractive.
Cycle-Recycle Pattern
• The Cycle –Recycle Pattern is adopted because of seasonality of the sale.
• In Eid,Happy New year, Valentines day,Christmas and other seasonal events the sales follow pleasant upward trend due to the new flavors and varieties introduced by the firm.
• Total Quality Management • Its all about ever barricading eminence i.e ever improving quality.