A Study on Customer Satisfaction with Pantaloons
A STUDY ON CUSTOMER SATISFACTION WITH PANTALOONS
CHAPTER 1
INTRODUCTION TO THE STUDY
The Indian Retail Industry is the largest among all the industries ,accounting for over 10 percent of the country’s GDP and around 8 percent of the employment.The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Modern retailing has emerged in India in the form of bustling shopping centres,multi-stored malls and large complexes that offer shopping,food and variety of ways of entertainment.
This study mainly deals with the customer’s perception towards Pantaloons,which is a retail apparels store.This store is located in many cities across India,but this study pertains to the Pantaloons store in Bangalore. Pantaloon Retail (India) Limited, is a large Indian retailer, which is part of the Future Group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over 30,000 people, and as of 2010, it was the country's largest listed retailer by market capitalization and revenue.
Pantaloons is among India's largest chains of fashion stores. Pantaloons Fresh Fashion, with its focus on 'fresh look, feel and attitude' offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers.Pantaloons Fresh Fashion stands out as a fashion trendsetter, on the lines of how fashion is followed internationally. This 'fresh fashion' destination allows customers to shop for the latest in fashion apparel and accessories throughout the year in an attractive and visually stimulating ambience.
Pantaloons Fresh Fashion stores have presence with stores not just in Metros but also in smaller towns. All stores
CHAPTER 1
INTRODUCTION TO THE STUDY
The Indian Retail Industry is the largest among all the industries ,accounting for over 10 percent of the country’s GDP and around 8 percent of the employment.The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Modern retailing has emerged in India in the form of bustling shopping centres,multi-stored malls and large complexes that offer shopping,food and variety of ways of entertainment.
This study mainly deals with the customer’s perception towards Pantaloons,which is a retail apparels store.This store is located in many cities across India,but this study pertains to the Pantaloons store in Bangalore. Pantaloon Retail (India) Limited, is a large Indian retailer, which is part of the Future Group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over 30,000 people, and as of 2010, it was the country's largest listed retailer by market capitalization and revenue.
Pantaloons is among India's largest chains of fashion stores. Pantaloons Fresh Fashion, with its focus on 'fresh look, feel and attitude' offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers.Pantaloons Fresh Fashion stands out as a fashion trendsetter, on the lines of how fashion is followed internationally. This 'fresh fashion' destination allows customers to shop for the latest in fashion apparel and accessories throughout the year in an attractive and visually stimulating ambience.
Pantaloons Fresh Fashion stores have presence with stores not just in Metros but also in smaller towns. All stores
Bibliography: Books referred: 1.Philip Kotler and Kevin Lane Keller(2006).’ Marketing Management ’,Prentice Hall of India Pvt Ltd,Twelfth edition. 2.Dr.D.D.Sharma(2005).’Marketing Research’,Sultan Chand & Sons,Third edition. 3.Uma Sekaran(2009).’Research Methods for Business’,John Wiley & Sons,Fourth edition.