Indian Airlines
EXECUTIVE SUMMARY
Indian Airlines is the oldest carrier in the domestic aviation industry. It has been the main stay for domestic air travel in India for more than 45 years. With the arrival of other private airlines, its interests have been hurt, but it is continuing it’s quest to be the leader in this industry.
During the research, the main objectives of the study have been:
a)To understand the perception of travellers towards Indian Airlines.
b)Also to apprehend the perceptions of travel agents towards Indian Airlines.
c)To know how Indian Airlines can improve its overall performance
d)The specific objectives are to improve service quality of Indian Airlines
e)To have a better marketing strategy
f)Market image of Indian Airlines as compared to its counterparts
To find out the required information primary data was collected through self-administeredquestionnaire for the passengers and travel agents and secondary data from library and theinternet. A sample size of 200 was taken including 150 passengers and 50 travel agents.
The passengers and travel agents felt that private airlines were better in certain service factors.
They also could identify a change in Indian Airlines, after the arrival of private airlines and believed that it was overcoming it’s ‘I care less’ syndrome.
For analysis of the data, statistical tools, based on the data collected were used and comparative analysis was done.
Indian Airlines is a financially strong company and if it carefully plans it’s strategies, with more focus on passengers, it will remain the market leader.
1.1PURPOSE OF THE STUDY
The purpose of the study was to understand the perception of travelers towards Indian Airlines, to apprehend the perceptions of travel agents towards Indian Airlines, to know how Indian
Airlines can improve its overall performance in terms of its marketing as well as its quality ofservices provided and total customer satisfaction and hence with the help of the above to assessthe
Indian Airlines is the oldest carrier in the domestic aviation industry. It has been the main stay for domestic air travel in India for more than 45 years. With the arrival of other private airlines, its interests have been hurt, but it is continuing it’s quest to be the leader in this industry.
During the research, the main objectives of the study have been:
a)To understand the perception of travellers towards Indian Airlines.
b)Also to apprehend the perceptions of travel agents towards Indian Airlines.
c)To know how Indian Airlines can improve its overall performance
d)The specific objectives are to improve service quality of Indian Airlines
e)To have a better marketing strategy
f)Market image of Indian Airlines as compared to its counterparts
To find out the required information primary data was collected through self-administeredquestionnaire for the passengers and travel agents and secondary data from library and theinternet. A sample size of 200 was taken including 150 passengers and 50 travel agents.
The passengers and travel agents felt that private airlines were better in certain service factors.
They also could identify a change in Indian Airlines, after the arrival of private airlines and believed that it was overcoming it’s ‘I care less’ syndrome.
For analysis of the data, statistical tools, based on the data collected were used and comparative analysis was done.
Indian Airlines is a financially strong company and if it carefully plans it’s strategies, with more focus on passengers, it will remain the market leader.
1.1PURPOSE OF THE STUDY
The purpose of the study was to understand the perception of travelers towards Indian Airlines, to apprehend the perceptions of travel agents towards Indian Airlines, to know how Indian
Airlines can improve its overall performance in terms of its marketing as well as its quality ofservices provided and total customer satisfaction and hence with the help of the above to assessthe