Marketing Plan

ASSIGNMENT COVER SHEET(to be completed by the student) | Student ID number: | A12792 | | | Student name: | Emma Louise Molloy | | | Course name: | 12 Month MBA | | | Subject name: | Strategic Marketing | | | Subject facilitator:(not applicable for Distance Learning students) | NA | | | No. of pages: | 17 | | | Word count: | 2379 | | | DECLARATION | I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. | | | CHECKLIST | Please complete the following checklist before submitting your assignment to AIBx Have you completed all sections of this Assignment Cover Sheet?x Is your assignment in ‘word’ format? AIB will not accept assignments in any other format?x Is your assignment saved as “your full name” and “the name of the subject”? For example, the assignment document may be saved as “Jane Citizen - Leadership”. x Are you emailing your assignment and this completed Assignment Cover Sheet to [e-mail]? AIB will not accept hardcopy assignments?x Does the subject line in your email state (1) your full name (2) your student identification number (3) which subject your assignment relates to?x Will you retain confirmation of the time that you are emailing your assignment to AIB? This Assignment Cover Sheet and your assignment must be received by AIB before the deadline? |

ASSESSMENT SHEET(to be completed by the examiner) | Student name: | | | | Course name: | | | | Subject name: | | | | | | COMMENTS | Principles used (for example, number and understanding of concepts referred to, their influence on the structure of this paper, number and correct citations of references, use of

References: AC Neilson. (2012, January 15). Most Visited Websites. Sydney, NSW, Australia. Anderson, C. (2006). The Long Tail. New York: Hyperion. Australian Taxation Office. (2012). 2012 Taxation Statistics. Australian Taxation Office. Forbes Magazine. (2010). World Leading Compaines. Austrade. Givewell. (2010). Givewell Statistics. Retrieved october 06, 2012, from Givewell: http://www.givewell.com.au/statistics.asp James, C. (2012). CommSec Economic Insights. Commsec. Kotler, P. (2008). Marketing Management An Asian Perspective. Jurong: Prentice Hall. Kramer, M. P. (2006). Strategy and Society. Harvard Business Review. Reserve Bank Australia. (2012). Bulletin. Reserve Bank. Rogers, E. (1962). Diffusion of Innovations. United Kingdom : Simon & Schuster International .