Preview

Philip Morris Csr

Powerful Essays
Open Document
Open Document
5412 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Philip Morris Csr
1. Introduction

Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is an idea of considering the interests of society by corporations. Companies take responsibility for the impact of their actions on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large1. Nowadays, CSR becomes more and more popular among big companies because it makes them able to be perceived in better light, by their customers. In current dense market, firms have to fight for the customer by offering something new or unique. They use CSR in order to create customers’ loyalty based on distinctive ethical values. On the other hand, many critics claim that the only reason why companies implement social projects is the benefit which they may generate by being perceived as socially aware entities.
Corporate social responsibility is very often put into place by firms operating on the markets that generate the biggest harms to the society. Such corporations want to increase their brand image in order not to lose their customers. A great example of such a market is tobacco industry, which is generally known as causing many problems to its customers.
1.1 U.S. Tobacco Industry2

In 1990s, tobacco was a business which generated one of the biggest profits, however, it was a business which aroused a great deal of contraventions. Five companies dominated American tobacco market. The leader of the market was Philip Morris Companies, Inc., which was also the largest cigarettes maker in the world, controlled almost the half of U.S tobacco market. It was also the owner of Marlboro, which was the world’s



Bibliography: Books: Business and Society, Anne T. Lawrence, James Weber, James E. Post, McGraw-Hill Irwin, 2005, New York, Edition 11 Websites: http://en.wikipedia.org http://www.philipmorrisusa.com http://www.tobaccofreekids.org http://www.bmj.com http://www.iht.com http://www.grandprix.com http://www.tobaccopapers.com

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Corporate Social Responsibility (CSR) is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities and stakeholders.…

    • 562 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures…

    • 8485 Words
    • 30 Pages
    Powerful Essays
  • Good Essays

    Corporate social responsibility (CSR) is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.…

    • 949 Words
    • 4 Pages
    Good Essays
  • Good Essays

    What would a socially responsible tobacco company look like? It could certainly not be defined as such if it did not address the harm its products cause. It would be engaged in research and development seeking to develop less harmful versions of it product that would remain acceptable to its customers.…

    • 1648 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Corporate social responsibility (CSR) is the idea that corporations take into account and act in way that enhances the society and inhabitants in areas in which the company conducts business. Societies, governments and corporate leadership are tasked with holding the corporation responsible for any actions that may affect community, environment and people in a negative way (Lawrence and Weber, 2011).…

    • 2761 Words
    • 12 Pages
    Better Essays
  • Powerful Essays

    The theory of corporate social responsibility (CSR) is best elucidated by the statement that a company should take a wider view of how its actions and success impact society and stakeholders. CSR identifies that "doing well" and "doing good" go hand in hand. (Leadership and CSR: a Perfect Match). A commonly used definition provided by the World Business Council for Sustainable Developement states that CSR is "Continuing commitment by a business to behave ethically, and contribute to economic developement, while improving the quality of life of the workforce and their families as well as local communities and society at large".…

    • 1834 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Critical Analysis of CSR

    • 2051 Words
    • 7 Pages

    Corporate Social Responsibility (CSR) has been defined as many things lately. Simply put, it is the commitment of a business or company to continuously upgrade its processes, systems, products and services by behaving responsibly and creating value for local communities they operate in, and by enabling its employees, existing and potential customers to improve their standards of living. Companies are said to be able to achieve their business goals in a transparent & ethical manner by living in the hearts and minds of their stakeholders and customers with help of CSR initiatives.…

    • 2051 Words
    • 7 Pages
    Best Essays
  • Good Essays

    Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that.…

    • 554 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Philip Morris

    • 1146 Words
    • 5 Pages

    Marlboro was essentially backed by the biggest, most profitable player – Philip Morris. Philip Morris was also the consistent market share leader, at least since 1988, over RJR and other much smaller companies. The industry had sustained profitability over time. There we can conclude that there are significant barriers to entry in the cigarette market. Additionally, the need for a strong distribution network with retailers and wholesalers added to the barriers to entry into the market.…

    • 1146 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Corporate Social Responsibility (CSR) is a concept whereby organizations consider the wellbeing of the public by taking responsibility for the effect of their actions on all stakeholders; customers, employees, shareholders, communities and the environment in every aspect of their operations. This responsibility is seen to extend beyond the statutory obligation to comply with legislation and sees organizations willingly undertaking additional steps to improve the quality of life for employees and their families as well as for the local community and society at large.…

    • 1516 Words
    • 7 Pages
    Best Essays
  • Better Essays

    British American Tobacco

    • 1490 Words
    • 6 Pages

    Tobacco industry is one of the world’s most profitable and deadly industries in accordance with the global cigarette business with valued up to $559.9 billion USD. In Australia, this industry has contributes significantly to the economy (British American Tobacco [BAT], 2011). The five leading transnational tobacco companies (TTC) in the international tobacco market includes British American Tobacco (BAT). BAT is a London-based transnational tobacco company that ranks third among the leaders and operates in more than 180 countries. It is well represented in both developed and developing markets (BAT, 2011).…

    • 1490 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Philip Morris

    • 971 Words
    • 3 Pages

    Philip Morris, a tobacco company has been facing a downfall in shares of up to 7% this year. A drop in tobacco demand had cause the company to lose share and many other companies to adopt a different strategy. To curb with this problem, Philip Morris chief executive have decided to venture into the electronic cigarette market in late 2014 which was speculated to be worth billions of dollars. As an indirect threat to the tobacco industry, “e-smokes could outsell conventional cigarettes within a decade” (CAVALE, 2013) and leaving it as a threat of substitute.…

    • 971 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Groundhog

    • 339 Words
    • 2 Pages

    Corporate social responsibility is defined as the responsibility that businesses have to the societies within which they operate. The European Commission defines CSR as “a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment.” The idea behind corporate social responsibility is that companies have multiple responsibilities to maintain. These responsibilities can be arranged in a pyramid, with basic responsibilities closer to the bottom. As a business meets lower-level responsibilities that obligate it to shareholders and the law, it can move on to the higher level responsibilities that benefit society.…

    • 339 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Corporate Social Responsibility (CSR) is going beyond compliance to the law. It is an obligation for a business to pursue long term goals that are good for society and it is about how a company manages its business to produce an overall positive impact on society. The triple bottom line of CSR encompasses three pillars, namely people, planet and profit. It encapsulates an extended array of components that measure that organisation's performance, which are social, environmental and financial (Elkington 1998).…

    • 881 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    In my paper I will be discussing the topics related to corporate social responsibility. Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large. In order to fully explain how a company does this I will discuss the development required, the approaches a company will take, the auditing and reporting process, the business benefits, critical analysis, and the reasons that drive a company to take such actions.…

    • 3238 Words
    • 13 Pages
    Powerful Essays