Preview

Uniliver

Powerful Essays
Open Document
Open Document
3806 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Uniliver
Introduction to Unilever Bangladesh (HISTORY)
Unilever Bangladesh is a leading Fast Moving Consumer Goods Company with a heritage of over 48 years.
Unilever started its onshore operations in Bangladesh in 1964 when its soap factory was set up at Chittagong.
Unilever Bangladesh is market leader in 7 of the 8 categories it operates in, with 16 brands spanning across Home and Personal Care and Foods.
Unilever Bangladesh’s operation provides employment to over 10,000 people directly and indirectly through its dedicated suppliers, distributors and service providers.
99.8% of Unilever Bangladesh employees are locals. We also have a large number of Company employees working abroad in other Unilever companies as expatriates.

Executive Summary

Unilever Limited is one of largest multinational business firm in the world. Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life. Over 90% of the country’s households use one or more of our products. It provides sixteen verities brands and try to mitigate all types of human demand by introducing with new innovative products.

Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and they have equal number of Bangladeshis working abroad in other Unilever companies as expatriates. Unilever wants to attract the best graduates to join in their leadership actions. This report enlightens what type of recruitment opportunities offered by Unilever Bangladesh Limited for university students and how the students can access that opportunity.

Unilever look for

You May Also Find These Documents Helpful

  • Better Essays

    MKT 571 Week 3

    • 1689 Words
    • 5 Pages

    Unilever is an international conglomerate consisting of over 400 brands in several different markets. From creating brands to mergers with other companies, Unilever is dominating many markets by offering thousands of products to different consumers. This research will discuss the history, market segmentation, and the target markets of Unilever.…

    • 1689 Words
    • 5 Pages
    Better Essays
  • Good Essays

    In Bangladesh, the most common name is Almas, Priyo and PQS. It is easy to find toys, cosmetics, apparels, shoes and so forth. So the range of products sold by them is highly diversified. The target groups for these retailers are specialty market.…

    • 1213 Words
    • 5 Pages
    Good Essays
  • Best Essays

    From its genesis Unilever adopted a dual company structure i.e. having two headquarters, one in London (Unilever PLC) and the other in Rotterdam (Unilever NV) which shared a common board of directors with a citizen from each headquarters as the Chief Executive Officer (CEO) of the organization. By 1930 the United Africa Company (UAC), a company that had a very strong position in Western Africa in export-import trade merged with Unilever. The two parent companies owned factories and trading subsidiaries in Asia and Africa. Unilever in the early years from 1909 to 1933 built and also purchased factories in Japan, Argentina, Brazil, Thailand, Indonesia and India. Between 1945 and 1980 they expanded their activities in mostly Western Europe and the product line in those early years were margarine and soap products until Unilever began to diversify into new areas in the market into the food sector - frozen foods, transport, chemicals and printing. However, Unilever’s food sector remained predominantly a Western European company. (Elshof, 2005)…

    • 2685 Words
    • 11 Pages
    Best Essays
  • Better Essays

    Unilever is the company in which this assignment is going to be based on. I chose this company because I’ve been following its growth and development in Portugal for the last few years. This because a member of my family has been working in this company for the last three years and that triggered my interest in such a company. It amazed me how big the company is and how come hadn’t I heard about it before, I actually found out that most of the food (including margarine, beverages, ice creams, etc.) and cleaning products I had at home had that unique “U” printed in the back of the pack.…

    • 1764 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Unilever Csr

    • 611 Words
    • 3 Pages

    Dentibus for giving free expert advice and dental checkup opportunities to the people and school…

    • 611 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Unilever

    • 860 Words
    • 3 Pages

    networks, be able to view e-mail attachments, such as Word files, and run on battery power…

    • 860 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    In terms of Bangladesh some renowned brand company starts to dominate accounting for over increasing percent of the market, although non brand owners are growing their share due to a combination of labor intensive country. In terms of distribution, furniture independents/specialists dominate with 35 percent, followed by multiples, department/variety stores, mail order and others.…

    • 7776 Words
    • 32 Pages
    Powerful Essays
  • Powerful Essays

    Many industries contain one firm that is the acknowledge market leader. This firm has the large market share in the relevant market and usually leads the other firms in the price changes, new product introduction, distribution coverage and promotional intensity. Moreover, it acts like a benchmark in the competitive product market. Some well-known market leaders in Bangladesh are Bata (Sports, leisure and outdoor footwear), Coca-Cola (Soft drinks), Unilever (Toiletries, cosmetics), Pran (fruit and vegetable processor).…

    • 3075 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Unilever Kenya Limited manufactures and markets food, home, and personal care products. It was registered in 1949 as East African Industries Limited and changed its name to Unilever Kenya Limited in the year 2000.Unilever Kenya Limited operates as a subsidiary of the Unilever Group and is headquartered in Nairobi, Kenya. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5644912 (Accessed on 8 September 2010)…

    • 774 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Bru Cafe Intro

    • 493 Words
    • 2 Pages

    Hindustan Unilever is the market leader in the overall coffee segment with a range of products in conventional coffee, ice and hot…

    • 493 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Few industries are as broad as the food processing industry, but Bangladesh does well on all fronts: confectionery as well as organic, frozen, and chilled foods.…

    • 2406 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Bangladesh’s economy has grown well in last two decades. Real Growth was about 5 percent in 1990s, and 5.8 percent in the first decade of twenty First Century. The Government’s vision 21 envisages that growth will accelerate, reaching 10 percent in 2021. According to the industrial survey data from the Bangladesh Bureau of Statistics, the agro-food sector contributed 4.7% of GDP and 1.1% of total employment in 2005/06. According to the World Bank report on High Value Agriculture in Bangladesh in 2008, Bangladesh development Series paper no. 21 there were 6,139 companies operating in the agro food processing sector. Over 90% of these firms were found to be small (<50 employees). It shows that around two third of the agro-food firms are located in the rural areas and roughly 70% of the rural jobs are related to the food processing. The major processing firms engaged in the three major areas as Milling: Rice, pulse etc. Grinding: Flour, Spices etc. and…

    • 2264 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Unilever Analysis

    • 892 Words
    • 4 Pages

    Nowadays, Company development requires new consumers and new partners in new market environment. Of course, Unilever also need to make an effort to understand culture differences in India so that company can make a success in new market. Next, the report continue to analysis India’s market by focus on India’s language, religion, and ethical traditions.…

    • 892 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    British American Tobacco

    • 4558 Words
    • 19 Pages

    British American Tobacco Bangladesh is one of the oldest and largest multinational companies operating in Bangladesh. At British American Tobacco Bangladesh, the key factor to their sustainable growth is human resource. BAT Bangladesh is a leading business organization in the industrial sector employing more than 1,300 employees directly and a further 40,000 indirectly as farmers, distributors and suppliers. It has always been committed to good employment practices and has set out the framework of its Employment Principles on workplace practices, employee relations and employee human rights.BATB employs more than 852 people directly and about 40,000 people indirectly as farmers, distributers and local suppliers. BATB is one of the most preferred employers in the country. It is their pool of talented people who give this place the wonderful and pleasant working environment that takes the company forward every day. It is a team of different people, different cultures and backgrounds, coming together to form something new, something remarkable everyday.…

    • 4558 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    During last five years continued growth has led to attainment of GDP growth above 6%. Despite global economic recession during 2008-2009, Bangladesh managed its economy remarkably well and maintained its growth momentum. Against the backdrop of several limitations, the biggest challenge of the country is to maintain high performing growth through increasing production, minimizing human poverty through enhancing creativity and human capacity, stabilizing commodity prices. There was an increment of $62 in the per capita GDP in FY2009 from US$559 at the end of FY2008. Fiscal 2009 registered per capita income of US$676. About 25% of the country’s GDP in 2009 came from remittances of expatriates, totaling $9.7 billion and garment exports worth $12.3 billion. The country has registered significant expansion in its middle class. The consumer…

    • 3619 Words
    • 14 Pages
    Powerful Essays

Related Topics