SYLLABUS Strategic Planning and Implementation Copyright 2013 by University of Phoenix. All rights reserved. Course Description This capstone course integrates concepts from all prior courses in the program. Students apply the concepts of strategic planning and implementation to create sustainable‚ competitive advantage for an organization. Other topics include environmental scanning‚ strategic analysis‚ corporate social responsibility‚ implementation and evaluation‚ and risk management.
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* The first time The cheesecake factory is opening an outlet in Asian country. * The Cheesecake Factory has never existed in Singapore before. There is zero brand awareness in Singapore. * The restaurant lacks the brand recognition and loyalty its competitors have already accumulated in Singapore market. Objectives What are the client’s marketing objectives? * To attain a sales total of SGD3 million in 2014. * To open one The Cheesecake Factory outlet in Singapore in
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You will have different people who have different tastes. The Cheesecake Factory is a restaurant with large variety‚ and food of the highest quality. It also has a wonderful atmosphere due to its interior design and organization which makes it an attractive restaurant to visit. I decided to pay the Cheesecake Factory at the Live! Casino in Hanover‚ MD a visit with four friends on a nice summer afternoon. Like all Cheesecake Factories‚ the exterior to this restaurant is fancy. The building is designed
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The Cheesecake Factory Code of Ethics SFC Carlton Hunter Professor Beth Kane Introduction to Business 08 September 2013 The Cheesecake Factory The Cheesecake Factory was established in the 1940s by Oscar and Evelyn Overton. Mrs. Overton personally made baked cheesecakes in the basement of their home for the best local restaurants. In 1972 they moved their business to Los Angeles‚ CA where they opened a 700 square foot store known as the Cheesecake Factory. Thirty years later The Cheesecake
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The Cheesecake Factory The cheesecake Factory has an established code of ethical conduct that is needed to factor in maintaining a balance in the human aspect of ethics and the link to the business success for The Cheesecake Factory. Leaders in the upper management need to be careful about their actions‚ and how they address other employees and how they make important decisions to help the company. Even though the areas of the Cheesecake Factory’s code of ethical conduct is important for the success
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Target Stores Strategic Choice and Evaluation The first Target Store was opened in 1962 by the Dayton Company. Though there were other discount chains in the US at that point of time‚ many of them do not exist today. Target was able to adapt itself to the changing environment and by 2002; it was the second largest discount retailer in the US (Target.com‚ 2012) http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR164.htm] In June 2002‚ Target Corporation (Target) had 1‚330
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STR 581 final exams http://www.finalexamguideline.com/main.sc 1) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction‚ organizations need to_____________. 2) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. 3) 3M‚ Hewlett-Packard‚ Lego‚ and other companies use the
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Cheesecake Factory’s SWOT Terrance Gaiter Professor James Day Intro to Business July 21‚ 2013 The Cheesecake factory founded in 1972 by Evelyn and Oscar Overton has been one of the most famous family eatery in America. Just the name along sets it apart as an iconic and delectable place‚ you can tell that cheese cakes are just one of many of the restaurants specialties that it has to offer. Back in Detroit within the 1940s Evelyn created her own original recipe for cheese cake where Evelyn
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Innovation Strategy STR/581 April 22‚ 2013 INNOVATION STRATEGY Team C has chosen Apple Corporation to use for this assignment.“Apple is the innovator for consumer technology” according to a March 2013 article on Forbes.com titled "Apple Cash‚ Margins And Innovation: The Obvious Strategy.” Apple did not invent the music player‚ computer nor cellular phone but has made their products so recognizable that is difficult to have a
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The Cheesecake Factory? Differentiation and positioning in casual dining restuarnat 1. the upscale environment in a casual dining segment 2. brand equity 3. numerous selections in the menu to satisfy different kinds of customers 4. Generous portion for family and friends’ gathering; or as a taking home 2nd meal 5. cheesecake as their signature desert‚ which comes in various flavors 6. Serve customers who want to eat at anytime and any place For more than 30 years The Cheesecake Factory
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