Multimodal Discourse Analysis of Two English Learning Visual Advertisements It was not until the advent of “new media age”‚ which by definition involves prevailing digital-mediated communication modes and substantial usage of multiple semiotic resources combined in the realization of discourses‚ did the mainstream preference of monomodality unprecedentedly challenged (Kress & Van Leeuwen‚ 2001). Language‚ as one of the semiotic resources‚ is by no means the only carrier to realize discourses. Diversity
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POWER BEHIND DISCOURSE Main points in this session: 1. Power behind discourse: Standard language 2. Power behind discourse: discourse types as ‘effects of power’ 3. Power and access to discourse The idea of ‘power behind discourse’ is that the whole social order of discourse is put together and held together as a hidden effect of power. Fairclough (1989) = three aspects of ‘power behind discourse’‚ i.e. of hidden effects of power: 1. Standard language 2. particular discourse types which
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Discourse Analysis Critical Discourse Analysis on Iwan Fals Song Lyric “Asik Nggak Asik” focusing on Semantic‚ Lexical Cohesion and Ideology By: Heri Winarko (2011120052) Indri Astuti (2011120014) Muhammad Ainul Muiz (2011120061) Syaifurohman (2011120059) Section C ENGLISH LANGUAGE TEACHING DEPARTMENT FACULTY OF EDUCATION USBI THE SAMPOERNA UNIVERSITY JAKARTA 2014 Abstract Song‚ despite as a tool to entertain the audience and also as a tool to express the writer’s feelings. In the lyric of some
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26 June 2013 NS3100 English Reading Response 5 What is a discourse community? To be completely honest‚ I have never actually heard of a discourse community before I read this article‚ so this is quite new to me. According to John Swales‚ a respected written communication analyst‚ a discourse community is described as a group of people that have the same goals or purposes‚ and use communication to achieve these goals. In addition‚ “A discourse operates within conventions defined by communities‚ be they
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best interests of the prince are gaining‚ maintaining‚ and expanding his political powers or views. Since the prince is the sole authority‚ he has the power over everything and everyone. Machiavelli speaks about this in his books The Prince and The Discourses. In The Prince‚ Machiavelli concerned about the principality of the state and the Prince’s role within the sovereign state. “Men worry less about doing an injury to one who makes himself loved than to one who makes himself feared. The bond of
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101 11/22/14 Discourse Community Essay Best Buddies Discourse community‚ a term given multiple definitions‚ has been most consistently defined as a group of people‚ who normally meet in a certain place‚ that have texts and practices in common. John Swales‚ the author of The Concept of Discourse Community‚ gives a list of six characteristics a group of individuals should uphold to be considered a discourse community. Even though a few of John Swales’ characteristics of a discourse community are
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A Critical Discourse Analysis of I Have a Dream Speech through the Semantic Use of Monetary Symbols to Reflect Injustice Abstract This paper is a critical discourse analysis of I Have a Dream speech by Martin Luther King to show how he uses metaphors to reflect injustice. The paper aims first at giving a glimpse of the econo-‚ politico-‚ and socio- cultural background which triggered the speech. From there‚ I move on to studying the macro and micro layers of the speech and to
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“Applying” conversation analysis in applied linguistics: Evaluating dialogue in English as a second language textbooks1 JEAN WONG Abstract This article examines telephone dialogues in English as a second language (ESL) textbooks against the backdrop of what is reported about real telephone interaction in conversation analysis research. An analysis of eight textbooks reveals that the fit between what conversation analysts say about natural telephone conversation and the examples found in textbooks
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Discourses in higher education and their implications for student experience. What are the ways in which discourses emerge in higher education and what are their implications for a student experience? Discourses in higher education are apparent in almost every interaction a student has with any aspect of the higher learning institution including but not limited to staff and policies and procedures (including assessment procedures). The notion of subjectivity‚ or the subject position of
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AELS 348 – CRITICAL DISCOURSE ANALYSIS KIRSTIN CONRADIE 16107306 TASK 3 1. Social practice: Raising children 2. In contemporary society the discourse regarding the raising of children is primarily focused on developmental appropriateness‚ meaning that there exists a general awareness of the developmental sensitivity of children (childhood being a developmentally sensitive period). Contrasting this with the sentiment of “children must be seen and not heard” of a few decades ago‚ it becomes
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