Marketing Module Code : MAR6027 Lecturer : Ms Cecilia Sim PT BCU BAIM Intake 6 Lee Wan Chen Lena BCU Student ID: 14141472 Company: Pet Lovers Centre http://petloverscentre.com/ Words count: 2‚449 (not including references and front sheet) Table of Contents 1. Executive Summary 2 2. Background 3 3. Business Environment (PESTLE) 4 4. SWOT Analysis 6 5. Marketing Strategy 9 6. Marketing Mix (4P) 13 Product Strategy Price Strategy Place (Distribution) Strategy Promotion Strategy
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often see people having pets‚ walking and playing with them. Whenever I see them‚ I always remember my pets before whom I really love. Just like them‚ I also play with my pets and I find it fun and enjoyable. How about you? Did you also have your own pets? How do you feel whenever you are with them? If i ask you this question : "should we keep animals as pets?" ‚ would you say yes? Probably‚ you are now having a thought in your mind if it is right to keep animals as pets. Well‚ me too. I am also
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Strengths of this market is the growth of the online pet sitting industry. Based on our analysis our company has a strong pricing strategy as we are using dynamic negotiating. Another strength of our company is our offering of watching not only dogs but many other household pets (cats‚ rabbits‚ hamsters‚ birds‚ turtles‚ frogs‚ rats/mice‚ and snakes) and the added feature that owners get to see their pets on our pet cam while they are away. Lastly‚ as a company we hold many strengths with our personnel
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BACKGROUND Westland’s Health Centre is a non-profit making organization‚ which was opened in 1973 and was launched by MP of Parklands Dr.Mungai. it is sponsored by the Nairobi City Council. It is located in Nairobi Province‚ Westlands District and in the Parklands Division. Its main neighbourhood is The Sarit Center shopping mall. Mr. Ashford Thuranira‚ the Nursing Officer‚ now manages it. The main clients are The General public‚ Business community‚ Government and non- governmental agencies‚ Patients
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campaign was going to do‚ we drew conclusions using the SWOT analysis model. SWOT analysis is a powerful tool that looks into a business Strengths‚ Weaknesses‚ Opportunities‚ and external Threats. A huge strength of our campaign was the sole objective of our campaign‚ to help a charity in need. By having all of our profits go to the Houston Humane Society‚ people could tell we were just doing this for a greater cause. Another strength with the Pro Pet Rescue campaign was our marketing opportunities. Being
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The following SWOT Analysis ledger is for First in Show Pet Foods Inc.‚ new frozen dog food product “Show Circuit”. It displays the Internal and External factors that will affect “Show Circuits” introduction to the pet food market. Although “Show Circuit” will need to reshape its prospective target markets views on conventional dog food‚ it has a researched and proven formula that will provide an improvement in dogs’ coat shine. With the current market trend projecting an increase in dog food sales
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Running head: SWOT ANALYSIS - FIST IN SHOW PET FOOD INC SWOT Analysis - Fist in Show Pet Food Inc Marketing Strategies SWOT Analysis - Fist in Show Pet Food Inc Fist in Show Pet Food Inc SWOT Analysis Internal Strengths and Weaknesses SWOT | Sales Force | Marketing Mix | Advertising | R/D | Segmentation | Offerings | Internal Strengths | Administrators and sales personnel at First in Show Pet Foods‚ Inc have acquired the necessary knowledge and experience from being a major
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The National Breast Cancer Centre seeks to improve outcomes for women with breast cancer by impacting on clinical practice‚ policy and information. The Centre encourages an evidence-based approach to the diagnosis‚ treatment and support of women with breast cancer and ensures that research findings are rapidly translated into action. The Centre’s
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dispersed to various units within the organisation‚ with managers at various levels making key decisions relating to their centre of responsibility. These centres of organisational activity are known as responsibility centres and may be defined ‘as a unit of a firm where an individual manager is held responsible for the unit’s performance.’1 The performance of each centre and its manager is measured and controlled through a system of responsibility accounting which is based on the principles of
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Porphyria’s Lover by Robert Browning - An Analysis The finest woks of Browning endeavor to explain the mechanics of human psychology. The motions of love‚ hate‚ passion‚ instinct‚ violence‚ desire‚ poverty‚ violence‚ and sex and sensuousness are raised from the dead in his poetry with a striking virility and some are even introduced with a remarkable brilliance. Thanks to the changes wrought by the Industrial Revolution‚ so many people living in such close quarters‚ poverty‚ violence‚ and sex
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