BARILLA SPA (A) BUSINESS CASE AS PRESENTED BY GIORGIO MAGGIALI TABLE OF CONTENTS Executive Summary P2 Issue Identification P3 Root Cause Analysis P4-6 Alternatives and Options P7-9 Recommendations P10-11 Implementation P12-13 Monitor and Control P14 Exhibit P15 Executive Summary Barilla SpA (A) continues to be a market leader in pasta production. We are currently experiencing a growing burden of demand fluctuations for our dry pasta products putting extreme demand
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Customers unwilling to give up authority in placing orders when desired o Some even reluctant to provide sales data to help assist the company with making decisions and improvements on forecast/delivery/timing o INTERNAL resistance from sales and marketing team Saw the idea as infeasible and dangerous Background: - Founded in 1875 - In 1968 the company began construction of a 1.25 million m2 pasta plant - Cost drove owners into debt and were forced to sell to W.R. Gracce‚ Inc. o In 1979
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Barilla SpA (A) Case Analysis Teona Omiadze‚ Nino Tskhvariashvili‚ Mari Zaridze School of Economics‚ Business and Administration of the University of Georgia Instructor: Natia Zedgenidze Tbilisi 2011 Table of Contents Executive Summary……………………………………………………………….3 Introduction………………………………………………………………………..4 Problem Description……………………………………………………………….5 External and Internal Resistances to JITD program……………………………….9 Solution…………………………………………………………………………....11 Recommendations to the
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Executive Summary In 1987‚ Brando Vitali‚ then Barilla’s director of logistics‚ had proposed an alternative approach to order fulfillment. Vitali envisioned an approach that would radically change the way in which logistics organization managed product delivery by introduction of Just In Time Distribution (JITD) system. The JITD system is designed to mitigate Barilla’s high stock rates‚ fluctuating demands by distributors and stock outs. As the incumbent logistics director‚ -Giorgio Maggiali
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Barilla SpA - Session 5 Case Report By: Kevin Samra PMAC ID: 10040240 To: Nikki Raycraft 1 Contents Executive Summary....................................................................................................................................... 3 Issues with Impact Analysis........................................................................................................................... 4 Environmental and Root Cause Analysis..............................................
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OASIS SPA Business Proposal Talking Points (Introduction): Welcome everyone to my presentation! This project is for my module called “Managerial Skills and Entrepreneurship”. Today I am going to talk about my business proposal which is called “Oasis Spa”. In this project I am going to present you my business proposal about starting a new business‚ opening a Spa center and at the same time improve the current business in the hotel where I am currently employed at. I am working as a General
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EXECUTIVE SUMMARY Barilla SpA‚ world’s largest manufacturer of pasta based in Italy is experiencing extreme demand variability resulting to operational inefficiency and increased cost. To combat the key issues stated my decision is to implement the Just In Time Distribution (JITD). This new system‚ contrary to current system Barilla has will eliminate Bullwhip effect and stock outs by having centralized information‚ there will be data transparency between Barilla and distributors. Distributors will
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from the current traditional supply-chain setup where the distributors were not sharing any data and could place orders as and when needed. The new proposal came under severe criticism from not only the distributors but also Barilla’s own Sales and Marketing department for an array of reasons. Main reasons for fluctuating demand Promotional activities: Use of promotions in the form of price‚ transportation‚ and volume discounts was the main strategy to sell more products to the distributors.
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Barilla SpA (Written Case Report) By Imran Chaudhry Overview: Barilla SpA one of the world’s largest pasta producer has growing burden of demand fluctuations and venialities on its manufacturing and distribution system. Giorgio Maggiali as director of logistics trying to implement idea of JITD (Just-in Time Delivery) so that Barilla’s own logistics department could manage more effectively delivery quantities and meet end consumer’s needs and more evenly distribute the workload on its
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The Bullwhip Effect and Barilla SpA The Bullwhip Effect is an observed phenomenon in forecast-driven distribution channels where there is variability up the supply chain. Some of its causes are: Dependent demand processing Forecast Errors Adjustment of inventory control parameters with each demand observation Lead Time Variability (forecast error during replenishment lead time) Lot-sizing/order synchronization Trade promotion and forward buying Anticipation of shortages One way
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