0513 Marketing Presentation Ppt

Marketing Management International Perspective:
9-1 Case Study

p u o r G n e m ' o M
AE
U n i s e s i h c n a r F s e h Lunc

Presenter: Agus David Ramdansyah
Deborah Yang
Tina Huang

Outline
Who is Mo' men?
Case study introduction
Discussion Questions

? n e m ' o M s i o h
W

Mo' men Group
Type: Restaurant
Industry: Fast Food
Founded: 1988
Founder: The Mo' men Brothers
Headquarter: Egypt

Group Structures
Mo' men
Group
Non-Food

Food

Restauran t Chains

Industrial
Division

Food
Service

Energy

Retail
Stores

Real
Estates

Food

Restaurant
Chains

Industrial
Division

Food Service

Mo' men Restaurant
1988 Founded
15% Market share
More than 10 countries Pizza King
2008 Acquired
Triple Sales Growth

Planet Africa
2004 Launched
Theme Restaurant
3 Branches in Egypt

n o i t c u d o r t n
I
y d u t S
Case

Brands of Mo' men
Group
Al Motaheda Foods
Mo' men
Pizza King
Three Chefs
Planet Africa

Features of Mo' men in
Egypt
Foods are halal
 No pork on the menu
 Quality of the bread is high on taste and nutrients.

Steps to Grow
Internationally
Invest infrastructure and application Joint venture with Al Islami
Group (UAE)

Expand by franchising Act Globally & Locally
Restaurants are located in Egypt,
Bahrain, Libya, Sudan, Malaysia,
Qatar, Saudi Arabia, and the UAE.
 Food is considerable for the local taste.
 Retain the essence of the brand.

Mo' men Develops in
Malaysia
Operator of the franchisee:
 Darul Rahmat Std Bhd (DRSB)

Reason for developing in Malaysia:
 a significant percentage of Malaysian follow the Islamic faith

Successful in Malaysia
Offers unique products and excellent service Adds rice menu and tasty seafood cuisine
Delivery service
Uses various promotions
 Loyalty cards and discount cards

s n o i t s e u Q n o i s s u c s i D

9-8. What do you think sets Mo' men apart from the other fast food restaurants? Mo' men apart from the other fast food restaurant by:
• It is operated based on Islamic rules.
• It offers unique