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09182
BANGLADESH RESEARCH PUBLICATIONS JOURNAL
ISSN: 1998-2003, Volume: 4, Issue: 4, Page: 365-374, November - December, 2010

CUSTOMER PERCEPTION TOWARDS LCD TELEVISION IN
BANGLADESH: A CASE STUDY ON SONY-BRAVIA LCD
TELEVISION
Md. Aslam Uddin*1, Md. Mahbub Alom2 and Farhana Khan3
Md. Aslam Uddin, Md. Mahbub Alom and Farhana Khan. (2010). Customer Perception towards LCD
Television in Bangladesh: A Case Study on Sony-BRAVIA LCD Television. Bangladesh Res. Pub. J. 4(4):
365-374. Retrieve from http://www.bdresearchpublications.com/admin/journal/upload/09182/09182.pdf

Abstract

LCD Television is the invention of modern technology for the replacement of CRT Television. It is one of the best quality display device which has created a new horizon in home entertainment arena for the population of Bangladesh. But it is really important to know how consumers respond towards the brand features; quality, prices, and their satisfaction level so that Firms can satisfy properly customer needs over their competitors. That’s why the main objective of this paper is to study about the customer perception towards SONY-BRAVIA LCD Television. To attain this objective a survey was developed and administered across 120 Bangladeshi users of
SONY-BRAVIA LCD Television. The findings of this study confirm the positive customer perception towards the brand in different areas than other competing brands in Bangladesh.

Key Words: Sony BRAVIA, LCD TV, Rangs Electronics Limited.

Introduction
The Sony BRAVIA range of LCD televisions epitomise the revolutionary technological prowess of this renowned brand name. Each series of the BRAVIA range has been specially developed to cater to a wide variety of needs. BRAVIA is a Sony sub-brand name used to market its high definition LCD televisions as well as front and rear projection TVs. The name is an acronym of "Best Resolution Audio
Visual Integrated Architecture"
To da y, i n t h i s com pet i tiv e wo rld ev ery o rga ni zati on nee d s t o k n o w t h e


References: Jr.,( Kotler, Philip, Keller, Kevin Lane, Koshy, Abraham, Jha, Mithileshwar (2009) Ltd, product catalog Company Profile, (2010), Samsung, Company profile and digital vision, 01-02. vision/CompanyProfile_DigitallVision.html News Release, (2007), Sony BRAVIA at the Forefront of LCD TV Technology, http://www.rangs.org/Press_Release_Sony_Singapore.pdf Bangladesh Yellow Pages, (2006), Rangs Electronic Limited, Electrical and
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