1. How marketing environment has made impact over the last 5 years.
Questions : -
1. How marketing environment has made impact over the last 5 years.
2. How the company has responded?
3. How the technological changes had an impact on fashion?
Answers
Since all the above questions are interrelated I prefer to discuss in a full package rather than mentioning each of the questions. Because all the questions are related to how the marketing environment has an impact over the last 5 years.
A marketing-oriented firm looks outwards to the environment in which it operates, adapting to take advantage of emerging opportunities and to minimize potential threats. Regarding this I will examine the marketing environment over the last 5 years and how companies are responded to the change. Finally we will see the impact of technological changes on fashion in separate way.
First let as define what a marketing environment is.
Defining the Marketing Environment
Marketing environment means the actors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Or it includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers.
Three levels of the environment are: Micro (internal) environment - small forces within the company that affect its ability to serve its customers. Meso environment: – the industry in which a company operates and the industry’s market(s). Macro (national) environment: - larger societal forces that affect the microenvironment.
Here we will see how each of the above marketing environments had an impact: -
Micro-Environment (near environment)
The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets and publics.
The company aspect of microenvironment refers to the internal environment of the company. This includes all
The
1. How marketing environment has made impact over the last 5 years.
2. How the company has responded?
3. How the technological changes had an impact on fashion?
Answers
Since all the above questions are interrelated I prefer to discuss in a full package rather than mentioning each of the questions. Because all the questions are related to how the marketing environment has an impact over the last 5 years.
A marketing-oriented firm looks outwards to the environment in which it operates, adapting to take advantage of emerging opportunities and to minimize potential threats. Regarding this I will examine the marketing environment over the last 5 years and how companies are responded to the change. Finally we will see the impact of technological changes on fashion in separate way.
First let as define what a marketing environment is.
Defining the Marketing Environment
Marketing environment means the actors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Or it includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers.
Three levels of the environment are: Micro (internal) environment - small forces within the company that affect its ability to serve its customers. Meso environment: – the industry in which a company operates and the industry’s market(s). Macro (national) environment: - larger societal forces that affect the microenvironment.
Here we will see how each of the above marketing environments had an impact: -
Micro-Environment (near environment)
The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets and publics.
The company aspect of microenvironment refers to the internal environment of the company. This includes all
The