Preview

1 Impact Of Color On Marketing

Powerful Essays
Open Document
Open Document
4101 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
1 Impact Of Color On Marketing
Management Decision
Impact of color on marketing
Satyendra Singh

Article information:

Downloaded by UNIVERSITI UTARA MALAYSIA At 04:18 31 October 2014 (PT)

To cite this document:
Satyendra Singh, (2006),"Impact of color on marketing", Management Decision, Vol. 44 Iss 6 pp. 783 - 789
Permanent link to this document: http://dx.doi.org/10.1108/00251740610673332 Downloaded on: 31 October 2014, At: 04:18 (PT)
References: this document contains references to 17 other documents.
To copy this document: permissions@emeraldinsight.com
The fulltext of this document has been downloaded 18153 times since 2006*

Users who downloaded this article also downloaded:
Randi Priluck Grossman, Joseph Z. Wisenblit, (1999),"What we know about consumers’ color choices",
Journal of Marketing Practice: Applied Marketing Science, Vol. 5 Iss 3 pp. 78-88
Debby Funk, Nelson Oly Ndubisi, (2006),"Colour and product choice: a study of gender roles",
Management Research News, Vol. 29 Iss 1/2 pp. 41-52
Hannele Kauppinen#Räisänen, Harri T. Luomala, (2010),"Exploring consumers ' product#specific colour meanings", Qualitative Market Research: An International Journal, Vol. 13 Iss 3 pp. 287-308

Access to this document was granted through an Emerald subscription provided by All users group

For Authors
If you would like to write for this, or any other Emerald publication, then please use our Emerald for
Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.

About Emerald www.emeraldinsight.com
Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.
Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner



References: Alpert, J.I. and Alpert, M.I. (1986), The Effects of Music in Advertising on Mood and Purchase Intentions, University of Texas, Austin, TX. Bellizzi, J.A., Crowley, A.E. and Hasty, R.W. (1983), “The effects of color in store design”, Journal of Retailing, Vol Cimbalo, R.S., Beck, K.L. and Sendziak, D.S. (1978), “Emotionally toned pictures and color selection for children and college students”, Journal of Genetic Psychology, Vol Gerard, R.M. (1957), “Differential effects of colored lights on psychophysiological functions”, unpublished doctoral dissertation, University of California, Los Angeles, CA. Harrington, L. and Mackie, J. (1993), Color: A Stroke of Brilliance, Benjamin Moore & Co., Toronto. Jacobs, K.W. and Suess, J.F. (1975), “Effects of four psychological primary colors on anxiety state”, Perceptual and Motor Skills, Vol Kaiser, P. (1984), “Physiological response to color”, Color Research and Application, Vol. 9 No. 1, pp Kaufman-Scarborough, C. (2002), “Seeing through the eyes of the color-blind shopper: developing dialogues for understanding”, Colors Matters – Research, available at: www.colormatters. com (accessed 11 November 2002). Khouw, N. (2002), “The meaning of color for gender”, Colors Matters – Research, available at: www.colormatters.com (accessed 11 November 2002). Kido, M. (2000), “Bio-psychological effects of color”, Journal of International Society of Life Information Science, Vol Knez, I. (2001), “Effects of color of light on nonvisual psychological processes”, Journal of Environmental Psychology, Vol Kotler, P. (1973), “Atmospherics as a marketing tool”, Journal of Retailing, Vol. 49 No. 4, pp. 48-61. Kulman, L. (2001), “In today’s restaurants, color my sushi beautiful”, US News & World Report, Vol Tektronix (1988), The Color Connection, Catharine & Sons, Morton, IL. Tutssel, G. (2000), “But you can judge a brand by its color”, Brand Strategy, November, pp. 8-9. Veitch, J.A. (2001), “A critical examination of perceptual and cognitive effects attributed to full-spectrum fluorescent lightning”, Ergonomics, Vol Wiegersma, S. and Van der Elst, G. (1988), “Blue phenomenon: spontaneity or preference?”, Perceptual & Motor Skills, Vol Bingbing Mu, Charles Spence. 2014. The context of colour–flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers the Effectiveness of Threat (Fear) Appeals. Psychology & Marketing 31:10.1002/mar.2014.31.issue-12, 1051-1063 3. Toni Ryynänen, Elina Rusko. 2014. Professionals ' View of Consumers ' Packaging Interactions - A Narrative Analysis 4. Asli D.A. Tasci, Basak Denizci Guillet, William C. Gartner. 2014. Judging the book by the cover: consumer preferences of hospitality industry uniforms for destination brands Journal 33:15-16, 1544-1563. [CrossRef] 12 Sport in Society 15:9, 1209-1227. [CrossRef] 16

You May Also Find These Documents Helpful

  • Best Essays

    Cited: Boynton, R.M. 1987. Color. In McGraw-Hill Encyclopedia of Science & Technology (Vol. 4, 165-166) McGraw-Hill, Inc.…

    • 1230 Words
    • 5 Pages
    Best Essays
  • Good Essays

    Cath Kidston Company

    • 1731 Words
    • 7 Pages

    Information about how to choose which publication to write for and submission guidelines are available for all. Please visit…

    • 1731 Words
    • 7 Pages
    Good Essays
  • Good Essays

    1. Kerfoot, S, Barry D. and Philippa W. (2003) "Visual Merchandising and the Creation of Discernible Retail Brands." International Journal of Retail & Distribution Management No 31.3: 143-52.…

    • 2461 Words
    • 10 Pages
    Good Essays
  • Better Essays

    Profile the Market

    • 1035 Words
    • 5 Pages

    Adam, S., Armstrong, G., Brown, L., Kotler, P., (1998), Marketing, (4th edn.), Prentice Hall, Australia.…

    • 1035 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Literature Color Symbolism

    • 2269 Words
    • 10 Pages

    Smith, Kate. “A Glimpse into the Meaning, Symbolism & Psychology of Color.” Sensational Color. N.p., 2011. Web. 28 Sep 2011. http://www.sensationalcolor.com/color-messages-meanings/color-meaning-symbolism-psychology/psychology-of-color-a-glimps-into-the-meaning-symbolism-psychology-of-color.html…

    • 2269 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Psychology Critique

    • 682 Words
    • 2 Pages

    The world is filled with many different colors. Whether people know it or not, everyone attaches a certain emotion to a certain color. Things that happen in peoples ' lives can influence how a color makes them feel (Boyatzis, 1994). How people react emotionally when they see a color becomes more complex with age (Boyatzis, 1994). Positive emotions are attached to bright colors and negative emotions are attached to dark colors (Boyatzis, 1994). Girls have a stronger reaction to colors than boys (Boyatzis, 1994). More research is needed in order to have a better understanding of this topic (Boyatzis, 1994).…

    • 682 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Black and white photography can be misunderstood in a modern artistic perspective. This type of photographic depiction is captivating and speaks through the image into the mind where it processes the lack of color by visualizing the depth and contrast vividly. An image that used in colorless photography was seen prior to the 20th century as the normal way to take pictures, but now we have color photography. However, photographers are still finding that black and white images are important to documentation, art, and photojournalism. Black and white photography is a technique that creates a unique impression upon the viewer that cannot be seen in traditional color photograph.…

    • 1516 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Person I Admire Most

    • 683 Words
    • 3 Pages

    Colours are linked to our emotional, physical, mental and even spiritual side. Specific reactions to different colours have an abstract power to influence and govern our destiny as every colour gets a certain response from an individual. To be…

    • 683 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    “The influence of coloured in-store lighting on the mood and purchase behaviour of a consumer – a case of Jack & Jones stores”…

    • 3003 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Color Plus is not doing well in Raymond store which is situated on Mount road. I took up this topic as my project because Color plus is very well known brand and widely known for its innovative techniques in spite of all this it is not doing well created a interest to know the reasons behind it.…

    • 3536 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Lego Presentation

    • 3220 Words
    • 13 Pages

    LEGO all started in the workshop of Ole Christiansen, who was a carpenter from Billund, Denmark. He began making wooden toys in 1932 and by 1934 the company LEGO was formed. LEGO expanded to producing plastic toys in 1947. By 1949, the infamous interlocking plastic pieces were crafted. The business of LEGO was ecstatic up until the 21st century. However, with an extreme focus on the interlocking brick concept, the wave of the internet was soon to knock LEGO off their brick reliance. With a high concentration on the LEGO Brick, competition providing other entertainment needs for children from computers and video games to software and robotics, LEGO suffered a large threat to dominance among child entertainment. LEGO witnessed this and acted by introducing various products to keep up with the wave of technology. These new product lines were profitable for the company, however, the brand of LEGO suffered. Confusion among consumers on what LEGO actually was and how to differentiate among their other products was occurring rapidly at the employee and consumer level. LEGO must rebrand the entire company at the local and global level to one main concept in order to take control of their brand. The strategy to implement is known as “Beyond the Brick.” This concept is driven by four simple components: Explore, Make & Create, Stories & Action, and Next. The first step is to drive consumers to the idea of play. LEGO’s mission statement is to nurture the child in each of us and this is proven highly in the concept. Once children are in the doors and given the opportunity of playing, they then have the ability to build with LEGO bricks. This construction of bricks and opportunity to construct revitalizes the classic and neglected creative side of LEGO. After using hands on work with bricks, children are given the possibilities of being involved in…

    • 3220 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Flexible Work 2007

    • 4070 Words
    • 17 Pages

    To purchase reprints of this article please e-mail: reprints@emeraldinsight.com Or visit our web site for further details: www.emeraldinsight.com/reprints…

    • 4070 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    References: James Stice, Brigham Young University Earl Kay Stice, Brigham Young University Fred Skousen, Brigham Young University 4-Color, 1,392 pp., 2004 ISBN: 0-324-17982-0 http://stice.swlearning.com…

    • 8826 Words
    • 36 Pages
    Satisfactory Essays
  • Satisfactory Essays

    ____5. The first part of the introduction should contain the evidences and arguments of the given side.…

    • 582 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    However, despite the usage in daily life, there’re times when the potential of colour is forgotten. Few causes such as the movement Minimalism and the term ‘chromophobia’ are part of it. But considering its ability in altering perception of space and creating direct connection with the user, should we re-examine the use of colour in modern architecture in order to prove its value?…

    • 6475 Words
    • 26 Pages
    Powerful Essays